Salt are partnering with a leading organisation and are looking for a Marketing Freelancer (Paid Media & Digital Performance) to join on a contract basis.

• Location: London (3 days on site)
• Contract: 4 months initially (extension likely)
• Working Pattern: 4 days per week (hybrid working)
• Start: ASAP
• Day Rate: £300 per day (Outside IR35)

About the Role

This is a hands‑on digital performance role, joining a marketing team during a period of transition to provide immediate executional support. The focus is firmly on paid media oversight, website management and performance tracking, rather than brand strategy or creative development.

You’ll step in as a trusted operator, working autonomously to keep activity moving, reduce management overhead and ensure digital channels are running efficiently and effectively.

Key Responsibilities

Paid Media & Performance

• Oversee paid media activity across Google Search, Meta and LinkedIn
• Manage monthly paid media budgets in the region of £50k–£80k
• Act as the internal point of contact for an external media agency
• Review performance, recommendations and optimisations proposed by the agency
• Regularly sense‑check platforms and analytics to ensure campaigns are set up and performing as expected
• Support campaign delivery by coordinating assets, approvals and timelines

Note: This role does not require hands‑on campaign build or bid management, but does require strong judgment around what good performance looks like.

Requirements

• Proven experience overseeing paid media across Google, Meta and LinkedIn
• Strong understanding of digital performance marketing and analytics
• Confident working with GA4
• Experience managing and challenging external agencies
• Comfortable working independently with minimal direction
• Able to deliver value immediately in a fast‑moving environment
• Previous contractor or freelancer experience

Highly Desirable

• Strong analytical mindset, particularly around attribution
• Experience improving or implementing tracking frameworks
• Exposure to email marketing

Apply now to find out more.