Overview

Website Content Lead/eCommerce Lead

• Location: Bristol or Oxford office (hybrid, however, must be able to work in one of these locations 3 times per week)
• Working period: Full time / Permanent
• Reports to: Head of Marketing Platforms
• Salary: up to £38,000 per annum

At Yugo, we connect students to amazing spaces around the world. The Website Content Lead plays a vital role in bringing this vision to life online ensuring every digital touchpoint reflects our brand, supports business goals, and enhances the student experience. Sitting within the Marketing Platforms team, this role collaborates closely with the Website Product team and wider marketing and regional teams to deliver high-impact content across global sites.You’ll be the champion of on-site storytelling, balancing creativity with performance, and strategy with delivery. From campaign execution to SEO strategy, content audits to stakeholder alignment, you’ll ensure our websites remain engaging, effective, and user focused.

Responsibilities

Key Responsibilities

• Line manage and mentor the Website Content Specialist and oversee smooth, timely content workflows.
• Lead content management across Yugo’s global websites, maintaining consistency, quality, and brand alignment.
• Manage end-to-end content operations within the CMS, including content design, page creation, publishing, and technical QA.
• Drive collaboration across UX, SEO, CRO, and digital teams to improve journeys and content performance.
• Lead the ongoing optimisation of content through A/B testing, SEO audits, performance analysis, and technical enhancements.
• Manage ongoing content audits and deliver data-led improvements to SEO and engagement.
• Act as content advisor to internal stakeholders, aligning content with business and marketing priorities.
• Own the global blog and explore innovative formats to keep content fresh and relevant.
• Partner with the Website Product team to implement new features, improve site architecture, and support continuous performance improvements.
• Serve as the subject matter expert on web content performance, using tools like Microsoft Clarity to drive insight-led decisions.
• Act as the main content liaison for regional marketing, product, and commercial teams ensuring priorities are met and platform best practices followed.

Qualifications

What You'll Bring to The Team

Essential

• 3+ years' experience in managing website content for an eCommerce or conversion-led websites, ideally global and multi-market.
• Strong hands-on experience with CMS platforms including page building, content structuring, and troubleshooting.
• Solid understanding of SEO principles, structured data, and web accessibility standards.
• Experience using digital analytics tools (e.g., Google Analytics, GA4, Search Console, Hotjar) to drive optimisation and performance improvements.
• Proven ability to collaborate with developers, designers, and product managers to deliver content solutions that align with technical and business requirements.
• Excellent project management and prioritisation skills, comfortable managing deadlines and deliverables across multiple markets and teams.
• Strong communication skills with the ability to translate complex web and technical concepts for non-technical stakeholders.
• A proactive, detail-oriented mindset with a passion for user experience and continuous improvement.
• Familiarity with HTML/CSS

Bonus if you have:

• Experience working in the student housing, hospitality, or global B2C sector.• Confidence using workflow tools like Asana and Microsoft Planners.

Our Culture

At Yugo, we’re guided by four values:

• Be Bold. Challenge the ordinary.
• Be Real. Get things done together.
• Be True. Deliver with integrity.
• Be Open. Share and learn.

This is a hands-on, collaborative role where you’ll shape our global digital presence and drive real impact for students around the world.

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time. This is a hands-on commercial role.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.