Support Land Bids

• Assess target sites – demographics, local demand, amenities, and planned infrastructure
• Give a clear "go/no-go" recommendation with a defendable land value range
• Forecast sales speed by unit type and model best-case, middle, and worst-case scenarios
• Spot and quantify risks – planning delays, environmental issues, buyer resistance – and show how they hit price or speed

Track the Market

• Monitor competitor schemes: what they build, what they charge, how fast they sell
• Use competitor data to guide our pricing and product design
• Advise design teams on unit mix, layouts, and amenities based on real market gaps

Work Across Teams

• Sit in pre-bid meetings as the market voice – challenge assumptions with hard data
• After launch, compare actual sales to your forecasts and write lessons-learned reports
• Help sales and marketing turn insights into clear property USPs and channel plans

Manage External Inputs

• Bring in and manage external consultants for specialist work (e.g., buyer segmentation studies)
• Check external work quality before it reaches decision-makers

Build Better Systems

• Maintain an internal area intelligence database for quick team access
• Create standard templates for site reviews and competitor comparisons
• Present regular market updates to senior management

What We're Looking For

Experience

• At least 5 years in residential market research, investment analysis, or development consultancy
• Ideally from a housebuilder's in-house research/land team or a major agency research team
• Deep working knowledge of London's residential submarkets – you know typical sales speeds and buyer profiles by area

Skills

• Strong Excel skills – you can build forecasting and land value models
• Able to write clear, actionable English reports that lead to decisions
• Fluent English (native or near-native)

Languages

• Mandarin Chinese is a significant advantage for internal communication, but not essential

Your Mindset

• Ownership – you stand by your data and will challenge the room if the numbers say otherwise
• Practical – you deliver good answers under tight deadlines, not perfect ones too late
• Integrator – you know when to do it, when to outsource it, and when to ask
• Resilient – you can handle multiple fast-turnaround site assessments at once

What You Get

• A real say in high-value land deals
• A flat, collaborative culture where insight wins over hierarchy
• Competitive salary, bonus, and benefits