This is a rare and incredible opportunity within industry leading agency, Seen Studios. We are on the lookout for a Senior New Business Manager & Marketing – Experienced in Brand Retail Experiences.

As the Senior New Business Manager, you’ll be responsible for driving the agency’s growth strategy, identifying, engaging, and converting new business opportunities, while leading proactive initiatives to enhance the agency’s market profile, alongside the Marketing Manager. Reporting directly to the Director of Retail, you will manage and nurture a pipeline of opportunities, secure new briefs, and play an integral role in shaping the agency’s commercial future.

Key Responsibilities:

Lead Generation

•\tLead and implement the agency’s Retail new business strategy, working closely with the MD, CSD and Director of Retail to agree key target categories and brands.

•\tProactively prospect, qualify leads, and develop relationships with brand and marketing decision-makers.

•\tIdentify, research, and target potential clients that align with the agency’s specialisms in

strategic retail design, brand experience and content.

•\tManage and nurture a new business pipeline through CRM and outreach initiatives, ensuring consistent, strategic engagement with prospects.

•\tLead the ongoing development and updating of agency credentials, case studies, and marketing collateral. Ensuring content is always fresh, relevant, and reflective of the agency’s capabilities and recent work.

•\tSupport the creation of persuasive proposals, RFP/RFI responses, in collaboration with the DOF, creative, project management, and leadership teams.

•\tRepresent the agency at relevant industry events, awards, networking opportunities, and client meetings.

Inbound Opportunities

•\tBe the first point of contact to pick up and respond to inbound, new business opportunities.

•\tPresent key opportunities and data to qualify these opportunities and make a recommendation to the MD, CSD and DOF as to how to proceed.

•\tLead the development of our communication and response – e.g. tailored agency credentials, RFI and RFPs documents.

•\tTrack all inbound opportunities and ensure prospect details are added to Hubspot.

Pitching

•\tWork with the SLT and wider agency to deliver exceptional pitch responses for net new clients.

•\tBe a font of knowledge when it comes to understanding the Retail brand’s needs and the client audience.

•\tProvide industry, brand and client insight to help shape the agency’s winning response.

•\tManage pitch learnings sessions with the client and internal team.

Marketing and NB activity

•\tOwn and coordinate the delivery of internal new business initiatives including seminars, roundtables, and agency-hosted events that support profile-building and lead generation. 

•\tWork closely with the marketing team to shape and activate thought-leadership content, PR opportunities, social campaigns, case studies, and inbound marketing activity.

•\tStay ahead of trends, brand activations, and competitor activity — ensuring the agency is aware of, and responding to, shifts in the retail and experiential landscape.

Reporting

•\tProvide regular reporting on pipeline health, conversion rates, and new business KPIs to the leadership team.

•\tLead weekly New Business meetings with MD, CSD and DOF, coming with updates and ideation on how to strengthen strategic outreach and qualification.

•\tSupport the MD and CSD on monthly and quarterly board reports that looks back and ahead.

•\tManage of specified new business expenditure lines, feeding into the CSD budget holder.

•\tHarness Hubspot as a hard-working CRM tool. Recommend and leverage the platform tools to improve our tracking, reporting and communications with prospects.

•\tTrack and benchmark our performance against the competition.

Key Skills & Experience:

•\tMinimum 5+ years of proven new business or business development experience with retail brands – with a focus on Retail Design briefs, ideally within a creative agency, production house, or retail/experiential environment.

•\tStrong network of contacts within retail, fashion, beauty, lifestyle, and/or performance sectors.

•\tDemonstrable track record of identifying and securing new business with high-profile brands.

•\tExcellent relationship builder, confident engaging with senior stakeholders, brand directors, and marketing decision-makers.

•\tStrong commercial acumen with experience navigating procurement processes, pitching, and negotiating contracts.

•\tStrategic thinker with the ability to balance immediate opportunities with long-term business development goals.

•\tOutstanding written and verbal communication skills- confident writing proposals, presentations, and credentials documents.

•\tOrganised, proactive, and results-driven, with the ability to manage multiple opportunities and projects concurrently.

•\tA team player who enjoys collaborating internally, energising teams, and representing agency culture externally.

At Seen Studios we are committed to providing an inclusive environment where everyone feels seen, heard and celebrated. We welcome applications from everyone. If you are invited to an interview, please let us know if there are any reasonable adjustments we can make to best accommodate your needs.