As the Head of eCommerce, North America, you will be responsible for implementing the digital commercial strategy to unlock the next phase of growth for On’s digital business in a dynamic and constantly evolving region. You will apply a business lens to accelerate growth across our largest digital channel, optimizing the customer journey to enhance the customer experience and deliver commercial outcomes. The ideal team member will set new standards, execute flawlessly, and uphold On’s premium positioning. This role requires close collaboration with the global digital team to drive key strategic initiatives that enable our regional goals and objectives.

Your Mission

• Develop and implement North America’s digital commerce strategy across customer experience and digital channels to achieve and exceed targets, effectively balancing brand and business goals.
• Analyze website performance and digital sales metrics to optimize user experience, inform strategic decisions, and communicate insights to cross-functional teams.
• Define regional site merchandising, digital content, membership, and media strategies that drive engagement, sell-through, and improve eCommerce KPIs.
• Build out commercial plans with appropriate segmentation strategies across digital channels and marketplaces. Identify opportunities and new ideas to propel the business forward.
• Understand the customer and their behavior across On digital properties and channels. Provide leadership on the development of insights and frameworks related to strategies for our sites and digital channels where we connect with On fans.
• Collaborate with the digital planning team to deliver insightful reports and analysis of business performance, along with resulting actionable recommendations.
• Contribute to the regional testing and personalization strategy and roadmap for the site, influencing prioritization for functionality and tools that expand regional capabilities and deliver a premium user experience.
• Play a pivotal role in our GTM strategy, ensuring brand, product, and marketing priorities align with our commercial needs.
• Maintain On’s premium brand presence across all relevant digital channels, including On.com, On App, social commerce, marketplaces, and retail.com. Advocate for On fans while ensuring the brand is balanced and positioned appropriately in all activities.
• Proactively provide input, insights, and POVs about customer and product trends to regional marketing, merchandising, and sales teams.
• Drive NA region sales and operational excellence with an omnichannel growth mindset. Share best practices with eCommerce teams in EMEA, APAC, and LATAM to enable growth in key markets.

Your story

• Ideally 8+ years of experience in driving customer experience and sales across digital channels with a premium eCommerce brand.
• Extensive knowledge of operating a $100M+ eCommerce site, including digital marketing, site merchandising, campaigns and promotions, order fulfillment and operations, web analytics, and UX best practices.
• Previous experience with digital expansion through marketplaces, Apps, eRetail, and social commerce. Strong understanding of marketplace dynamics.
• Data-driven mindset with strong analytical skills, capable of leveraging data for business planning, storytelling, and investment decisions. Skilled in using data to find solutions, identify opportunities, measure performance, and refine tactics.
• Strong understanding of customer personas, buying behaviors, and trust drivers in eCommerce.
• Ability to translate industry and customer insights into actionable strategies.
• Experience with GA4, Looker, Looker Studio, Amplitude, Syndigo, Shopify, or other enterprise digital tools.
• Ability to lead a high-performing team within a matrixed organizational structure.
• Experience in driving cross-functional collaboration across global and regional teams in multiple time zones.
• Curious, adaptable, and able to move quickly to deliver results.
• Passionate about digital trends and industry best practices in eCommerce.

About the Team

The Digital Team at On is a dynamic group of entrepreneurs, engineers, designers, data scientists, and digital marketing specialists dedicated to creating innovative digital products and campaigns that span the entire purchase funnel. Our mission is to ignite the human spirit through movement.

We value teamwork, agility, and authenticity, making big decisions together to foster big ideas. Located in Portland, a city rich in greenery with over 1.2 million trees, our team enjoys a testing ground for innovation in the Pacific Northwest.

On offers an environment focused on growth, progress, and holistic development, supporting physical and mental well-being, and empowering individuals to succeed with purpose.

On is an Equal Opportunity Employer committed to creating a fair and inclusive work environment. We collect demographic data to promote equity, but providing this information is optional and does not affect your application.

Our hiring process typically takes about eight weeks from application to offer, emphasizing a thorough and thoughtful approach. We encourage you to consider if our culture and flexible work style align with your preferences before applying.