Senior Influencer Manager Job ID: 10136720Location: London, United KingdomBusiness: The Walt Disney Company (EMEA)Date posted: Dec. 10, 2025 Job Summary We are seeking a dynamic and strategic Senior Influencer Manager to lead the development and execution of a holistic influencer strategy for Disney+ across the UK and EMEA. This role is pivotal in shaping how we engage with creators to drive brand love, cultural relevance, and audience growth, while ensuring seamless integration across PR, social, and marketing workstreams. The role sits within the regional Disney+ social and PR team, reports to the Director of Comms and Social, and requires extensive senior stakeholder management across the business. Key responsibilities include managing a high‑performing team, overseeing campaign budgeting, and driving bold, platform‑native ideas that elevate our content and brand in the social space. Key Responsibilities Strategic Leadership

Define and drive the overarching influencer strategy for Disney+ in the UK and EMEA, ensuring alignment with brand priorities and audience insights. Shape innovative and creative influencer campaigns and activations for flagship TV shows across owned, earned and paid channels. Champion a relationship‑first approach to influencer engagement, moving beyond campaign‑based activations. Manage influencer budget effectively and meet all reporting deadlines. Educate internal stakeholders on the evolving creator economy and provide strategic guidance on all brand and content activations.

Cross‑Functional Collaboration

Work closely with PR, social, marketing and partnership teams to ensure influencer activity is fully integrated, complementary, and avoids duplication. Vet creators and collaborate with legal and compliance teams to mitigate risk to brand reputation. Act as the central coordination point across departments, ensuring consistency in messaging and execution. Maintain close relationships with agency partners, ensuring timely delivery of information and oversight of contractual documents.

Creator Relationship Management

Build and maintain authentic relationships with a diverse roster of creators, fostering trust and collaboration. Develop and manage a structured creator engagement programme, including regular touchpoints and content co‑creation opportunities.

EMEA Integration

Collaborate with regional teams to share best practices, align on strategic priorities and support local market execution. Ensure influencer activity reflects cultural nuances and resonates with audiences across different territories.

Performance & Insights

Set clear KPIs and measurement frameworks to evaluate the impact of influencer activity. Use data and insights to continuously refine strategy and inform future planning.

Qualifications

Experience in a streaming service, broadcaster or entertainment brand. Robust understanding of industry standards and legal frameworks governing influencer marketing. Fluency across platforms including TikTok, Instagram, YouTube, Facebook and X. Proven ability to manage multiple campaigns and stakeholders simultaneously. Strong collaborative mindset and proactive problem‑solving approach. Passion for great television and a knack for uncovering new voices and creative angles. Experience managing high‑visibility teams and full campaign budgeting.

The Perks

25 days annual leave Private medical insurance & dental care Free park entry for you, your family and friends Disney product, resort and ticketing discounts Excellent maternity & paternity leave Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney, etc.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. #J-18808-Ljbffr