Sales Lead/Head of Sales

New Yesterday

Brand Nudge is the leading Retail Data and Intelligence platform supporting some of the World’s biggest blue chips such as Nestle, Reckitts and Kimberly Clark. We’re scaling fast, and are looking for a Sales Lead / Head of Sales to build and lead our end-to-end new business engine across the UK and globally.

This is a career-defining opportunity for an ambitious, commercially-minded sales leader who thrives in high-growth environments and wants to shape the strategy, build the motion, and win meaningful enterprise relationships in the retail and CPG/FMCG ecosystem.

You’ll be the driving force behind Brand Nudge’s outbound and new business performance: crafting compelling messaging, creating scalable sales motions, converting pipeline, and helping define our next phase of growth across products, verticals and international markets.

The Opportunity

This role is ideal for someone who can build, run, and optimise a modern B2B SaaS sales engine and can lead from the front while laying the foundations for scalable, repeatable growth.

You’ll operate at a senior level, influencing and engaging C-suite stakeholders, while also staying close to the detail: outreach, messaging, qualification, pipeline management, and conversion. It’s a hands on role where you will need to combine both strategy and personal execution.

Key Responsibilities

Build & Execute a Scalable Sales Engine

* Design and deliver a high-performing end-to-end outbound and new business sales motion

* Create scalable prospecting systems across channels: email, LinkedIn, cold calling, partnerships, events and strategic outreach

* Own pipeline generation and closing performance, creating a clear and measurable route to revenue growth

* Implement robust sales process, forecasting discipline and reporting cadence

Value Proposition & Messaging Mastery

* Craft and refine compelling value proposition, positioning and outbound messaging

* Continually test, optimise and improve conversion across outbound sequences

* Translate Brand Nudge’s product strengths into clear business outcomes for retail and CPG audiences

Strategic Growth & Market Expansion

* Develop go-to-market plans and design team structures and recruitment strategies for new verticals, new products and overseas markets

* Identify emerging opportunities, partnerships and routes to market

* Provide market intelligence to support growth strategy and product direction

Exec-Level Engagement

* Engage and influence senior decision-makers: commercial, digital, pricing, category, ecommerce and insights leaders

* Run high-impact discovery, consultative sales and commercial negotiation

* Build trusted relationships and position Brand Nudge as a strategic partner

Cross-Functional Collaboration

Work closely with Product/Development to share market insight and influence the product roadmap

Proactively drive Upsell and Cross Sell Opportunities within existing customers through best in class collaboration with highly skilled CS team

Collaborate with Customer Success to ensure learning loops between retention, expansion and acquisition

Promote Brand Nudge’s collaborative, supportive culture while building a high-performance commercial function

Leadership (Desired)

Lead, mentor, and line manage high-performing sales teams as we expands

Build a results-driven culture, underpinned by collaboration, coaching, and shared accountability

What We’re Looking For

Essential Experience

* Proven experience in building and executing an end-to-end sales engine, including outbound motion design and pipeline creation

* Track record of building pipeline without relying on inbound leads

* Strong ability to develop outbound strategies and execute across email, LinkedIn, cold calling and multi-touch sequences

* Strong strategic thinking: ability to design scalable sales processes, prioritise markets, and refine target segments

* Deep experience in consultative B2B selling and ability to operate at exec and C-suite level

* Strong ability to craft and refine value proposition messaging and continuously improve outbound effectiveness

* Highly structured, methodical approach to sales - with strong process discipline and attention to detail

* Experience with sales tech stack setup and usage (HubSpot, Zoominfo, Lemlist, Salesloft, Apollo, Cognism, LinkedIn Sales Navigator etc.)

* Experience selling into multi-stakeholder enterprise buying groups and navigating long sales cycles

Highly Desired

Knowledge of Retail, CPG, FMCG and the dynamics that drive buying decisions in these sectors

Experience selling retail data / analytics / insight SaaS is a major advantage, including areas such as pricing & promotions analytics, digital shelf / ecommerce analytics, commodity pricing & cost intelligence, inventory and availability data, and market share intelligence

Previous leadership experience - or demonstrable readiness to lead as the function scales

Exposure to international sales / selling cross-border markets

Experience in product-led sales environments where messaging and positioning are critical

Familiarity with retail media networks and ecommerce transformation trends

Personal Characteristics

Intellectual curiosity - you want to understand the market and our customer deeply

Attention to detail - you execute with rigour and precision

Structured, methodical and process-driven - you love building systems that scale

Collaborative - you build trust cross-functionally and uplift those around you

Agile and adaptable - you move fast, learn quickly, and thrive with change

Why Join Brand Nudge?

Opportunity to build and lead a global new business function at a high-growth SaaS business

Huge scope to shape strategy, positioning and market expansion

Work closely with senior leadership and have a genuine voice in the company’s growth journey

Sell a solution with strong relevance to retail and FMCG transformation - a space with accelerating demand

Career progression: this role can evolve into a Commercial Director / VP Sales trajectory as Brand Nudge scales

Apply

If you’re excited by the challenge of building a modern sales engine and leading growth across the UK and global markets - we’d love to hear from you.

Flexible working is offered with 3 days a week spent in our Reading Head Office
Apply
Location:
Reading
Job Type:
FullTime
Category:
Sales

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