Market Harborough Head Office | Office-Based with Team and Client Field VisitsGraphic Business Forms Ltd (GBF) is a long-established and highly respected provider of print, labels and packaging solutions. As an Employee-Owned business, GBF is progressing through a planned period of leadership development and commercial strengthening, focused on building long-term stability and sustainable growth.We are now seeking to appoint an experienced Sales Director who will report directly to the Managing Director and work closely with the wider Senior Leadership Team to support the execution of the company’s commercial plan.This is a senior leadership role operating within an experienced and supportive structure. The successful candidate will be responsible for building and managing the sales function within a clear strategic framework, benefiting from support, guidance, and stewardship from colleagues with significant sector and operational experience. The role is focused on strengthening, developing and scaling an already well-established business rather than creating change for its own sake.The OpportunityGBF has an experienced and committed team, many of whom have been with the business for over 20 years. The culture is collaborative, pragmatic, and relationship-led, with a strong emphasis on reliability and long-term customer partnerships.The Sales Director will be expected to integrate fully into this environment, supporting and developing the existing team while introducing clear structure, consistency, and leadership. The role is therefore primarily office-based, working alongside the existing field sales and telesales teams on a daily basis, together with regular field visits to customers and joint visits with colleagues.Success in the role will come through visibility, credibility, and consistent leadership within the business, rather than remote management.The RoleThe Sales Director will assume operational ownership of the sales function and support the delivery of GBF’s commercial objectives through improved structure, discipline, and team capability.Key responsibilities include:Leading and managing the day-to-day operation of the sales functionTaking responsibility for the leadership, performance management, coaching and development of the existing sales teamSupporting stable revenue and margin performance through effective planning, forecasting and commercial disciplineMaintaining a credible, well-managed sales pipeline and improving forecasting accuracyRecruiting, onboarding and developing additional sales team members over timeEmbedding clear sales processes and consistent CRM usage across the teamWorking collaboratively with long-standing colleagues across operations and customer serviceIdentifying and securing new commercial opportunities where appropriateWhile personal sales activity is welcomed (and to a degree, expected), the primary focus of the role is leadership, management, and building scalable sales capability.The PersonThis role will suit an experienced commercial professional who:Has demonstrable experience within the labels and/or packaging sectorHas operated within a broker or solutions-led sales modelHas proven experience managing and developing sales teams, including coaching, performance management, and improving individual and team capabilityIs commercially proactive and comfortable developing opportunities from first contactUnderstands margin management and the practical realities of supply-led environmentsIs comfortable working primarily from the office as part of a close, established teamLeads through credibility, consistency, and professional standards rather than hierarchyUnderstands how to support experienced team members while introducing improved structure and accountabilityIs motivated by building capability and improving performance over timeThis role is unlikely to suit individuals seeking a predominantly remote position or those accustomed to highly structured corporate sales environments. GBF operates with a commercially proactive, hands-on approach that has supported the business successfully for over three decades.Base Salary: Highly CompetitiveCar Allowance: Highly CompetitiveObjective-based annual bonus aligned to delivery of agreed leadership and commercial objectivesAdditional commission on Net New business generatedEligibility to participate in Employee Ownership Trust bonus arrangements over timeThe package reflects both the seniority of the role and the importance of long-term contribution to the business.About GBFGBF is an employee-owned business with a strong reputation for service, reliability, and long-standing customer relationships. The business generates annual turnover of approximately £15 million and supports and supplies several of the UK’s most successful companies across a diverse range of sectors.The company’s continued success has been built on experienced people, strong customer partnerships, and a can-do mindset and entrepreneurial approach to solving problems and finding solutions, with a clear focus on steady, sustainable growth.This is an opportunity for a Sales Director who values responsibility, teamwork, focus and the opportunity to make a meaningful long-term contribution within a well-established and successful organisation.To be considered for a confidential discussion with the view to applying, please email your CV together with a covering letter to lizg@gbf.co.ukSuitable candidates will be invited to an initial and confidential conversation with our team. #J-18808-Ljbffr