Programmatic Yield Analyst - AdTech (*flex)

An opportunity to join a fast-growing #programmatic team within a leading UK (online) publisher/Media Owner as a Programmatic Yield Analyst, based in Central London.

A data-heavy role - the Programmatic #YieldAnalyst will play an important role in providing meaningful insights that can help improve and advance the programmatic #advertising sales strategy.

You will provide commercial insight and guidance through statistical analysis to track programmatic advertising and inventory performance across multiple SSPs/DMP/AdServer

Key Duties:

• Optimise programmatic revenue performance by fine-tuning pricing models across multiple digital properties and 3rd party #AdTech suppliers.
• Analyse large-scale data sets to uncover trends and ad revenue opportunities.
• Monitor campaign performance
• Yield inventory analysis and forecasting.
• Audience – work with Permutive DMP to promote more robust and accurate audience segments
• Maintain and enhance commercial reporting and dashboards.
• Work closely with multiple internal teams, including Sales, Ad Ops, and Campaign Management, by supporting and providing actionable insight for pitches and optimisations.

About you:

• A degree in a numerical or technical field is preferred.
• 3+ years of experience as a programmatic analyst in a media owner or AdTech sector.
• Strong SQL skills (such as BigQuery and/or MySQL)
• Proficiency in data visualisation tools (Looker Studio, Tableau, Power BI etc.)
• Self-starter, organised with strong commercial acumen.

Up to £55k base salary + generous bonus and excellent benefits

#digitaladvertising #audiencesegments #newrole

#programmaticjobs

#programmaticanalyst

#programmaticcampaignmanagement

#ssp

#adtech