Programmatic Yield Analyst - AdTech

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Programmatic Yield Analyst - AdTech (*flex)
An opportunity to join a fast-growing #programmatic team within a leading UK (online) publisher/Media Owner as a Programmatic Yield Analyst, based in Central London.
A data-heavy role - the Programmatic #YieldAnalyst will play an important role in providing meaningful insights that can help improve and advance the programmatic #advertising sales strategy. You will provide commercial insight and guidance through statistical analysis to track programmatic advertising and inventory performance across multiple SSPs/DMP/AdServer
Key Duties: Optimise programmatic revenue performance by fine-tuning pricing models across multiple digital properties and 3rd party #AdTech suppliers. Analyse large-scale data sets to uncover trends and ad revenue opportunities. Monitor campaign performance Yield inventory analysis and forecasting. Audience – work with Permutive DMP to promote more robust and accurate audience segments Maintain and enhance commercial reporting and dashboards. Work closely with multiple internal teams, including Sales, Ad Ops, and Campaign Management, by supporting and providing actionable insight for pitches and optimisations.
About you: A de...
Location:
London
Category:
Management & Consultancy

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