Online Social Content Manager

2 Days Old

Online Social Content Manager
Contract: Full-time, Permanent
Location: Maidenhead (Hybrid - 3 days on-site, 2 days from home)
Salary: Upto £37,000 per annum

At Dignity, we're on a mission to improve the end-of-life experience for families nationwide. As part of our continued growth, we're building a highly technical in-house marketing function that uses insight, experimentation and AI-powered tools to drive real commercial impact across our brands.

We're looking for an Online Social Content Manager to help shape this function from the ground up. This is a unique opportunity to own our social and online content strategy, working alongside experts in performance marketing, brand, design and data to build best-in-class campaigns that truly make a difference.

What you'll be doing
You will own how Dignity uses social and online platforms to drive reach, engagement and measurable business growth.

This includes:

Platform strategy Developing channel-specific strategies across YouTube, Meta, podcasts and emerging platforms
Planning and delivering campaigns and content formats that drive conversion
Running structured experimentation through A/B testing, funnel optimisation and performance testing
Content & campaign delivery Supporting brand campaigns with high-performing social and online content
Ensuring our SEO and research strategies are reflected across all content channels
Working with design, brand and performance teams to deploy platform-optimised content
SEO & discoverability Understanding how platform algorithms work and how content ranks and distributes
Conducting keyword and intent research to optimise content
Building metadata and tagging structures that maximise discoverability and search-intent traffic
Analytics & optimisation Implementing tracking across platforms (UTMs, pixels, server-side tracking, YouTube, Meta, TikTok etc.)
Building dashboards and performance reports with data teams
Analysing performance across engagement, retention, CTR, conversion and incremental value
Using insights to continuously improve creative, targeting and posting strategy
How success will be measured Growth in reach, engagement and conversions across platforms
Quality and performance of content supporting brand and SEO strategies
Effective use of testing, analytics and optimisation
Strong collaboration across marketing and data teams
Clear reporting of impact and performance
W hat we're looking for
You'll be someone who combines creativity with technical and analytical thinking.

You will ideally bring: Hands-on experience running social or online content campaigns that drive growth and commercial results
Experience using A/B testing, experimentation and funnel optimisation
Strong understanding of how platforms like YouTube, Meta and podcasts work
Confidence working with data, dashboards and performance reporting
Experience collaborating across marketing, brand, design and analytics teams
Technical skills Google Analytics, YouTube Analytics, Meta, TikTok or similar
SEO, keyword and intent research
UTM tracking, pixels and server-side tracking
Content management and publishing tools
Performance dashboards and reporting
About you Mission-driven and ambitious
Data-led with strong problem-solving skills
Organised and proactive
A confident communicator who works well with others
You'll be based in Maidenhead at least 3 days per week , with occasional travel for team or strategic work.

What We Offer: Annual salary of up to £37,000
25 Days Holiday + Bank Holidays.
X2 Life Assurance.
Pension Scheme.
Hybrid flexible working (3 days in our Maidenhead office).
Genuine career progression and mentorship opportunities.
What are the next steps?
To be considered for this role, please submit your application via the 'apply' button, where a member of our Talent Team will review your application.

FCA Regulation Statement:
Please note that this role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).

Please note in accordance with our pre-employment checks, all roles will require a criminal record check and further enhanced checks may apply. Certain roles will be subject to ongoing checks in line with the Group SMCR Framework (Fit & Proper Policy). Further details will be explained to you throughout the recruitment process.

Equality, Diversity and Inclusion Statement:
Our Vision is to connect with our clients, colleagues, company, and communities based on our principles whilst celebrating our differences.

We aim to empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed, and bold action to promote inclusion and belonging.

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
We reserve the right depending on application numbers to close or extend the closing dates for positions; we would therefore recommend an early application.
TPBN1_UKTJ
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Location:
London
Salary:
£35,000
Job Type:
FullTime
Category:
Media;Management

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