Reports to – Head of Trade

Department – Sales & Commercial

Location – London W3 HQ / Hybrid

Job Type: Full-Time

Salary: Competitive + Bonus + Benefits

ABOUT THE BRAND

Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. All our products are handmade in our London workshop and rooted in authenticity, sustainability, and Ayurvedic wisdom.

Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.

POSITION OVERVIEW

As National Account Manager, you will lead the strategic growth of key UK trade partnerships across both bricks-and-mortar and e-commerce retail. You’ll take full ownership of a portfolio of national retail accounts (70%) and international accounts (EU, GCEC 30%). You will play a pivotal role in expanding Fushi’s distribution, visibility, and impact across premium health, beauty and wellness channels.

Reporting to the Head of Trade, this is a commercially focused, relationship-driven role where you’ll be responsible for hitting revenue targets, delivering brand excellence at shelf, and building long-term, collaborative partnerships.

This is a unique opportunity to join a fast-scaling purpose-led brand at the intersection of natural health, sustainability and consumer wellbeing.

KEY RESPONSIBILITIES

1. Account Management & Revenue Growth

• Own a portfolio of UK national retail accounts – driving strategic growth across in-store and online channels.
• Build and execute Joint Business Plans (JBPs) that align with Fushi’s values and commercial goals.
• Negotiate trading terms, annual agreements and promotional plans to optimise profitability and partner success.
• Champion Fushi’s brand and values in every customer interaction and touchpoint.

2. Commercial Strategy & Forecasting

• Forecast and track sales performance against account plans, highlighting risks and opportunities.
• Own account P&Ls and manage trade budgets effectively.
• Identify and develop new retail opportunities in aligned wellness and lifestyle categories.
• Analyse sales data, market trends and shopper behavior to inform pricing, promotions, demand planning, and retail strategies.

3. Retail Marketing & Brand Execution

• Collaborate with the marketing team to deliver best-in-class activation – from POS materials to campaign launches.
• Ensure flawless retail execution across listings, display, content and seasonal campaigns.
• Support new product launches with full omnichannel integration across partner platforms.

4. Cross-Functional Collaboration

• Work closely with supply chain, marketing, content, and NPD teams to ensure delivery, campaign, and stock readiness.
• Feed customer insights into product, brand, and innovation teams to influence roadmap development.
• Represent the retail customer voice across internal planning and quarterly reviews.

KEY SKILLS & ATTRIBUTES

• 3+ years’ experience in national account management within beauty, wellness, lifestyle, or FMCG sectors.
• Experience of Boots, Superdrug, Waitrose or Holland & Barratt will be beneficial
• Experiences in opening and attracting new accounts
• Proven track record of exceeding sales targets and growing retail partnerships.
• Strong negotiation, communication, and presentation skills.
• Highly commercial, confident with data, and fluent in Excel and reporting tools.
• Passionate about purpose-led brands, natural wellness and ethical living.
• Experience working in a founder led brand.

LIVING OUR VALUES IN THIS ROLE

• Authenticity – Build genuine, values-aligned partnerships that reflect who we are and how we serve our customers.
• Ownership – Take charge of your accounts with confidence, accountability, and strategic intent.
• Agile Mindset – Adapt quickly to shifting market trends and customer needs, bringing flexibility and creativity.
• Continuous Improvement – Use data and insight to sharpen strategies, improve execution and elevate customer outcomes.

WHAT SUCCESS LOOKS LIKE

Success in this role means becoming a trusted partner to your accounts and an internal ambassador for their needs. You’ll be a driving force in bringing Fushi’s wellness products to more shelves and more customers – in the right way, at the right time, and with maximum impact. Your blend of commercial focus and values-based relationship-building will shape the next phase of growth for Fushi in retail.

PERFORMANCE METRICS (KPIs)

• Revenue & Margin Delivery – performance against account targets and trade budgets.
• Account Growth – increased distribution, new listings, and average order value across accounts.
• Promotional ROI & Sell-Through Rates – effectiveness of joint campaigns and trade spend.
• Retail Execution Quality – visibility, compliance and campaign alignment at shelf and online.
• Internal Collaboration Feedback – effectiveness of cross-functional coordination and planning.

At the heart of our philosophy lies the belief that it's all about mindset, great skills, the right attitude and a fantastic work ethic and unwavering dedication. If you resonate with our values, feel inspired by this opportunity, and bring passion and proficiency to your craft (even if you don't fit every criterion perfectly), we encourage you to take the leap and apply. Embrace the journey toward holistic well-being with us!

INSPIRING WELLNESS TOGETHER