Marketing Manager - Meta/Google

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My client is looking for someone to run their in-house marketing team in London - they are a growing and interesting Financial Trading house with huge ambition.They are looking for a hands on Head of Marketing who can own growth across Meta Ads and Google Ads, while also running a tight content and social engine. This is not a strategy only role. You will be executing day to day, leading from the front, and building the foundations of our in house marketing function.What you will be doingOwn and scale paid acquisition across Meta (Facebook and Instagram) and Google (Search, YouTube, Performance Max)Build campaigns end to end, including structure, creative testing, audiences and keywords, landing page alignment, retargeting, and scalingEnsure tracking is correct, including GA4, Google Tag Manager, Meta Pixel and CAPI, Google conversion tracking, UTM structure, attribution, and reportingMonitor key KPIs and make decisions from data, including CPA or CAC, ROAS, conversion rate, and LTVProduce weekly reporting that is clear and actionable, covering what worked, what did not, and what we do nextOwn the marketing calendar, including offers, launches, promos, and social posting schedulesBrief and coordinate creatives, including hooks, angles, scripts, ad concepts, thumbnails, and copyWork closely with internal teams such as community, support, and operations to keep messaging consistent and conversion focusedHelp hire and manage a small in house team over time as we build a three person functionWhat they are looking forProven track record running Meta Ads and Google Ads with measurable resultsStrong grasp of performance marketing fundamentals, including testing frameworks, scaling, retargeting, and creative iterationConfident with tracking and analytics and able to troubleshoot issues without relying on an agencyComfortable moving fast in a high output environmentExperience in fintech, trading, crypto, subscription, or high velocity ecommerce is a bonusMust be able to work on site in the City of LondonNice to haveExperience with affiliate or influencer marketing and how it ties into paid acquisitionCRO experience, such as landing pages, funnels, and conversion rate improvementsStrong creative instinct and understanding of what wins on Meta and how to iterate quicklyThis is an exceptional mandate - please let me know if interested.JBRP1_UKTJ
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Location:
London
Job Type:
FullTime

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