Head of Sales

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Job Description

Head of Commercial Growth


Salary: £65,000 - £80,000 + Bonus + Benefits

Location: Wirral (UK-wide travel)


Overview

Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth.


The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions.


This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth. This role sits between a hands-on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level.


The Opportunity:


The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires:

  • Greater consistency in sales execution
  • Improved pipeline quality and forecasting
  • Stronger leadership and coaching across the sales team
  • A more structured and disciplined commercial approach


Key Responsibilities:

Sales Leadership & Performance

  • Drive revenue growth across NHS and private healthcare accounts
  • Lead from the front in key accounts and strategic opportunities
  • Improve pipeline visibility, forecasting accuracy and deal conversion

Team Development

  • Coach, mentor and develop a team of sales professionals
  • Support the progression of high-potential individuals
  • Build a high-performance, accountable sales culture


Commercial Execution

  • Implement structured sales processes and cadence
  • Improve pricing discipline and margin performance
  • Ensure consistency in approach across regions


Customer & Market Engagement

  • Build strong relationships with clinicians, procurement and stakeholders
  • Support product positioning and market development
  • Identify new business opportunities and growth areas


What Success Looks Like:

  • Increased adoption of solutions across NHS and private healthcare customers
  • Improved pipeline visibility and forecasting accuracy
  • Stronger sales team capability and consistency
  • Growth in both new business and existing accounts


Candidate Profile:

  • Proven track record in healthcare, MedTech, or healthcare IT sales
  • Experience managing or mentoring sales teams
  • Strong understanding of NHS structures, procurement and stakeholder engagement
  • Ability to sell solutions (not just products) into complex environments
  • Comfortable engaging with clinicians, procurement and operational stakeholders
  • Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager


Why Apply?

  • Opportunity to step into a visible, high-impact leadership role
  • Join a business with strong foundations and clear growth plans
  • Genuine ability to shape the sales function and team
Location:
Wirral
Job Type:
FullTime
Category:
Business

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