Ecommerce ManagerLocation: Hemel HempsteadSalary: £50-£60kFMCG | High-Growth Consumer Brand | Commercially DrivenWe're partnering with an ambitious, scaling FMCG brand seeking a commercially astute Ecommerce Manager to take full ownership of their DTC performance.This is a high-impact role for someone who thrives on accountability, understands digital trading levers, and knows how to convert data into commercial growth.Revenue & Commercial Performance LeadershipTake full ownership of daily, weekly and monthly ecommerce revenue performanceActively manage key KPIs including conversion rate, AOV, margin and return rateBuild and execute the ecommerce trading calendar across launches, campaigns and peak periodsAlign on-site trading with stock position, commercial targets and promotional strategyQuickly identify underperformance and implement corrective actionsDeliver clear reporting with actionable commercial insightsCustomer Journey & Optimisation StrategyLead and execute the CRO roadmapAnalyse user behaviour including funnels, drop-offs, device performance and paths to purchaseIdentify and prioritise improvements across listing pages, product pages, navigation and checkoutCollaborate with UX and technical teams to implement structured testingTrack performance impact of tests and continuously refine optimisation plansOn-Site Commercial Execution & MerchandisingOwn product merchandising rules, sorting logic and promotional mechanicsMaintain product data accuracy across pricing, attributes and availabilityAnalyse product and category performance including sell-through, returns and margin contributionUse trading insights to influence product positioning and promotional directionEnsure the site remains commercially sharp, performance-led and conversion focusedPaid Media & Platform GrowthManage and optimise Google Ads activity with a strong focus on ROAS and profitabilityPartner with agencies where required while retaining performance ownershipOwn Shopify performance and identify opportunities to enhance functionality and UXDrive platform improvements that directly impact revenue and conversionWhat You'll BringStrong ecommerce trading experience within FMCG, DTC or consumer brandsHands-on Shopify expertiseProven experience managing and optimising Google AdsCommercial awareness - confident managing margin, stock flow and promotional impactAnalytical mindset with strong GA4 and reporting capabilityDemonstrated success delivering CRO improvementsComfortable operating in a fast-paced, growth-oriented environmentJBRP1_UKTJ