About the Role

The Ecommerce & Digital Marketing Manager will play a pivotal role in driving online growth and delivering an exceptional digital customer experience. Reporting directly to the Founder / Head of Brand, this role oversees the

end-to-end ecommerce operation, from website management and digital marketing to stock flow, customer service, and analytics. This is a dynamic, cross-functional position suited to someone with strong commercial awareness, analytical skills, and experience in scaling premium or luxury ecommerce businesses.

Key Responsibilities

Website & Platform Management

• Oversee the day-to-day management of the Shopify website, ensuring homepage, navigation and collections are updated and optimised for UX/UI.
• Conduct regular website audits and backend performance analysis, implementing enhancements to improve site speed, experience and conversion.
• Coordinate and prepare for potential site migration to Shopify Plus.
• Manage product uploads, collections and content to ensure accurate and timely launches.
• Maintain and distribute weekly/monthly stock reports for internal and accounting use.
• Optimise stock allocation across warehouse, studio and retail to support demand and sell-through.
• Oversee the online returns process and introduce improvements to enhance customer experience.

3PL & Logistics

• Manage relationships with third-party logistics partners, ensuring timely order fulfillment and returns processing.
• Liaise with warehouse teams to resolve inbound/outbound delays and maintain stock integrity.

Customer Service & CRM

• Oversee customer service functions, ensuring a premium and responsive support experience.
• Review and improve customer journey touchpoints.
• Analyse customer feedback and requests (e.g. back-in-stock alerts) to inform stock and product strategy.

Analytics & Trading

• Produce weekly and monthly ecommerce performance reports and KPIs.
• Lead ecommerce trade meetings, providing insights and recommendations based on sales data.
• Monitor global site experience and ensure localisation where required.
• Analyse underperforming territories, SKUs and pages; implement strategies to drive growth.

Marketing & Growth Strategy

• Own the ecommerce growth strategy in collaboration with internal teams and external digital marketing agency.
• Lead CRM and email marketing via Klaviyo, including flows, segmentation, and campaign optimisation.
• Manage digital marketing budget across paid ads, affiliates, and promotional campaigns.
• Partner with creative and marketing teams on campaigns, product launches, and brand activations.
• Develop markdown and promotional strategies to move seasonal stock whilst protecting margins.

Product & Merchandising

• Manage homepage and category merchandising for commercial and visual impact.
• Oversee catalogue creation, asset management and product copywriting.
• Forecast and plan recuts of bestselling products.
• Conduct price analysis and monitor alignment with stockists.

Finance & Planning

• Prepare monthly ecommerce forecasts, including sales, P&L, margin analysis, and performance metrics.
• Support budgeting for digital marketing, promotional activity and stock management.
• Collaborate with finance and operations teams on stock, returns and sales reporting.

Skills & Experience Required

• Proven experience (3–5+ years) in a ecommerce role, ideally within premium or luxury fashion.
• Strong experience managing Shopify (Shopify Plus experience a bonus).
• Proficient in Klaviyo, Google Analytics, Meta Ads Manager, Zedonk, and Excel.
• Understanding of CRM, retention strategies and customer lifecycle.
• Proven ability to drive growth through CRM, marketing and data-led decisions.
• Analytical thinker with experience in forecasting, P&L planning and reporting.
• Strong organisational and project management skills with the ability to work cross-functionally.
• Passion for delivering exceptional customer experience and digital innovation.

Desirable Experience

• Experience with international ecommerce operations, including duties, shipping and localised marketing.
• Familiarity with SEO, site performance tools and ecommerce best practices.
• Background working with retail stores and 3PL providers.
• Understanding of merchandising concepts including weeks cover, stock flow and margin mix.
• Previous involvement in a Shopify Plus migration or build.