Web Analyst (Web & Mobile App Analytics)

New Yesterday

Web Analyst (Web & Mobile App Analytics)

We’re looking for a Web Analyst with strong mobile app analytics experience to help drive data-led decision making across our digital platforms. You’ll work across both web and native mobile apps (iOS & Android), turning user behaviour and marketing data into actionable insights that improve performance, user experience, and growth.

This role sits at the intersection of product analytics and marketing attribution, working closely with product, UX, marketing, and engineering teams.

Key Responsibilities

Analyse user behaviour across websites and mobile applications

Own and support analytics implementations using GA4, Firebase, Adobe Analytics, or similar

Work with mobile attribution platforms (e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance

Define and maintain KPIs, events, funnels, and user journeys

Build dashboards and reports using tools such as Looker, BigQuery, Power BI, Tableau, or Excel

Support A/B testing and experimentation across web and app platforms

Collaborate with developers to ensure accurate tracking plans, SDK implementation, and data layers

Translate complex data into clear, actionable insights for stakeholders

Ensure data quality, governance, and privacy compliance (GDPR, consent frameworks)

Required Skills & Experience

Proven experience as a Web / Digital / Product Analyst

Hands-on experience with mobile app analytics

Familiarity with mobile measurement and attribution tools such as Adjust or similar platforms

Strong understanding of event-based tracking models

Experience working with product, UX, and marketing teams

Solid SQL skills and experience working with large datasets

Strong communication skills with both technical and non-technical stakeholders

Desirable / Nice to Have

Experience with tag management systems (Google Tag Manager, Tealium)

Experience with product analytics tools such as Amplitude, Mixpanel, or Heap

Knowledge of CRO, experimentation, and lifecycle analysis

Experience working in Agile environments

Background in e-commerce, SaaS, or app-led products

What We Offer

Competitive salary and benefits

Flexible working (hybrid/remote options)

Opportunity to work on high-impact web and mobile products

Collaborative, data-driven culture

Ongoing learning and development support

Interested? Please Click Apply Now!

Web Analyst (Web & Mobile App Analytics)
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Location:
Manchester
Salary:
£45,000 - £55,000 /annum
Job Type:
FullTime
Category:
IT

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