Design – Visual Identity Specialist

Freelance (3-Month Contract) | Up to £450 p/d | Outside IR35

The Opportunity

A strong Visual Identity Specialist is needed to step into a high-quality agency environment and deliver across a number of global brand projects — immediately.

They are an independent creative agency delivering high-quality brand and campaign work for global clients.

With an increasing volume of work, they are looking to bring in a Visual Identity Specialist to support across key brand projects.

This is a 3-month freelance engagement with an immediate start, offering up to £450 per day (Outside IR35), with flexibility around hybrid working.

The Role

You will bring clarity, structure and consistency to brand identity.

This role is focused on visual identity systems, rather than purely campaign execution. You will work across multiple brands, helping define and evolve how they show up across different markets and channels.

Your work will include:

• Brand identity development
• Visual systems and frameworks
• Campaign look & feel
• Toolkit creation and rollout

This role extends beyond logo design. It focuses on building cohesive visual identity systems that work consistently across every touchpoint.

Your Experience

• You have strong experience developing visual identity systems for global brands
• You bring proven agency experience across multiple clients
• Your portfolio demonstrates brand thinking as well as execution
• You have a deep understanding of typography, layout and brand architecture
• You’ve built guidelines, toolkits and scalable systems
• You can translate strategy into clear visual direction
• You’re confident presenting work and articulating design rationale
• You’re comfortable working across multiple projects in a fast-paced environment

Your Profile

• You are structured and considered in your approach
• You have a strong eye for detail and high standards of craft
• You can balance consistency with creative flexibility
• You are collaborative and easy to work with
• You are used to working in agency environments where pace and quality are equally important

Key Details

• Start: Immediate
• Duration: 3 months
• Day Rate: Up to £450 p/d
• IR35: Outside IR35
• Working Pattern: Hybrid (flexible)
• Location: London