Job Title: Vice President, Consumer Marketing — EMEA

Location: London, UK

Reports To: President, EMEA & CMO

Department: Consumer Marketing

Who You Are

You are a strategic, customer centric senior marketing leader with deep expertise across performance/ marketing, CRM & retention, clienteling, brand marketing, public relations, social & influencer marketing, responsible for shaping and steering the customer experience and company’s brand presence, reputation, and client experience across all marketing and communications touchpoints in EMEA. This leader unifies the vision of all areas of marketing to drive holistic audience engagement, measurable growth, and long‑term client value aligned with the broader Global Marketing strategy.

The VP, Consumer Marketing sets the vision for how the brand shows up in EMEA—emotionally, visually, and experientially—while ensuring every interaction is data‑driven, personalized, and aligned to commercial priorities. Bringing together creative storytelling and analytical rigor, this role oversees teams that build brand equity, deepen customer loyalty, and optimize acquisition and retention through integrated campaigns, lifecycle marketing, and always on performance channels.

As a key member of the executive leadership team, this role partners cross functionally across product and business channels to strengthen reputation, fuel demand, and unlock scalable, repeatable growth across all EMEA markets.

What You’ll Do

Strategy & Leadership

• Lead the end‑to‑end consumer marketing strategy for EMEA, ensuring consistent brand experience across all channels and touchpoints aligned with the broader Global Marketing strategy
• Lead a multi‑disciplinary regional marketing team.
• Partner cross‑functionally to drive growth and brand equity.

Full Budget Ownership

• Own the complete EMEA marketing budget, shifting throughout the marketing funnel based on the needs of the business
• Establish investment frameworks and optimize ROI.
• Partner with Finance on forecasting and accountability.

Performance & Growth Marketing

• Lead acquisition, conversion, and retention across all channels.
• Drive traffic to all consumer touchpoints
• Build social‑commerce funnels and creator‑led programs.
• Implement attribution, MMM/MTA, and experimentation frameworks.

CRM, Loyalty & Retention

• Lead CRM/lifecycle strategies across all channels.
• Integrate clienteling tools and outreach platforms.
• Strengthen unified customer data and personalization.

Brand Marketing

• Lead the development and execution of brand and seasonal campaigns aligned with the global brand strategy
• Drive 360° omnichannel GTM execution.
• Integrate clienteling and social selling into all brand activations.

Public Relations & Communications

• Drive brand reputation, visibility, and consumer sentiment
• Foster key media relationships, ensuring consistent, high impact storytelling
• Amplify all brand initiatives and key moments and activations

Consumer Insights, Analytics & Measurement

• Lead measurement, analytics, and insight generation.
• Expand KPI frameworks including clienteling + social selling.
• Drive a culture of Plan → Do → Learn → Scale.

Agency & Partner Leadership

• Lead agencies partnerships
• Drive platform and partnership innovation.

You’ll Need to Have

• 15+ years of progressive consumer marketing experience
• 5+ years leading multi‑country EMEA teams.
• Experience owning multimillion‑dollar budgets.
• Deep fluency in marketing, clienteling, and social commerce.
• Strong analytical expertise.
• Bachelor’s degree required

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at CapriTalentAcquisition@CapriHoldings.com.