UK Sales Lead Our Brand & White-Label Footwear (Fixed-Term)

3 Days Old

Location
London (with UK travel as required)
Contract Type
Project-Based / Fixed-Term (69 months)
Delivery-focused role with defined commercial targets
About the Role
We are seeking a commercially aggressive, results-driven Sales Lead to drive UK market entry and revenue generation for two complementary footwear propositions:
Our Brand a luxury heritage hybrid footwear brand
White-Label Footwear premium hybrid formal shoes manufactured for UK retailers under their own branding
This role is fundamentally a sales role, not a marketing or brand-building position. Success will be measured by new retail relationships, concession placements, white-label agreements, and signed supply contracts.
The successful candidate will act as a commercial bridge between:
UK retailers, concession operators, buyers, and brand directors
Overseas footwear factories responsible for producing Our Brand and white-label collections
About Our Brand
Our Brand is a luxury heritage footwear brand specialising in hybrid formal shoescombining:
Traditional formal styling
Casual flexibility and modern comfort
High-quality materials, precise stitching, and premium finish
The brand is designed for:
Young city commuters seeking comfort without sacrificing formality
Established gentlemen and club-oriented consumers who value craftsmanship and refinement
Alongside Our Brand , a complementary white-label footwear range is availablemanufactured to the same high quality and construction standards, but developed with flexible, adaptable design language to suit individual retailer briefs and branding requirements.
Core Objectives (Non-Negotiable)
Secure UK retail placements for Our Brand (concessions, independent stores, department stores)
Secure white-label supply agreements with UK retailers and footwear brands
Build a repeatable outbound sales pipeline
Convert samples into commercial orders and contracts
Key Responsibilities
1. Sales & Business Development (Primary Focus)
Identify and target:
Footwear retailers
Department stores
Concession operators
Multi-brand boutiques
Private-label buyers and sourcing teams
Execute high-volume outbound sales activity, including:
Cold emailing
Cold calling
LinkedIn outreach
Direct buyer introductions
Confidently present both:
Our Brand as a brand proposition
White-label footwear as a manufacturing solution
Lead negotiations from first contact through to signed supply or concession agreements
2. KPI & Performance Accountability
This role is governed by clear, non-negotiable KPIs, including:
Number of qualified UK retail leads generated
Number of buyer meetings secured
Number of sample requests issued
Number of active commercial opportunities
Number of retail placements and white-label contracts secured
Revenue and order volume generated within the contract period
Regular performance reporting is mandatory.
3. Product, Quality & Factory Liaison (Critical)
Act as a translator between UK footwear standards and overseas factories
Review footwear samples against UK retail expectations, including:
Materials
Construction
Comfort and flexibility
Stitching accuracy
Finish and detailing
Provide clear, constructive, and technical feedback to factories
Comment on sample refinement until products meet UK retail-ready standards
Ensure consistency between Our Brand branded shoes and white-label equivalents
4. Market Intelligence & Strategy
Understand UK footwear pricing, margin expectations, and buyer psychology
Advise on:
Range positioning
Price architecture
Competitive differentiation
Feed back real-world buyer insights to inform ongoing development
Candidate Profile
This role requires a confident closer, not a passive relationship manager.
Essential Experience
Proven experience in UK footwear sales, sourcing, or retail business development
Track record of closing B2B deals with retailers or brands
Experience working with overseas footwear factories
Strong understanding of UK footwear quality expectations
Comfortable with cold outreach and rejection
Able to sell both branded and white-label propositions
Highly Desirable
Existing relationships with UK footwear buyers or retailers
Experience placing brands into concessions or department stores
Strong product eye and attention to detail
Experience bridging UK commercial requirements with overseas production
Personal Attributes Required
Commercially sharp and target-driven
Persuasive, credible, and confident with senior buyers
Resilient and proactive
Highly organised and self-directed
Comfortable operating under pressure with minimal supervision
Contract Terms
Fixed-term, project-based engagement
Remuneration aligned to experience and delivery against KPIs
Flexible working with UK travel as required
Application Process
Applicants must submit:
CV demonstrating relevant footwear and sales experience
A short cover letter outlining:
How they would secure UK retail placements
Their approach to selling white-label footwear
Their experience managing factories and samples

TPBN1_UKTJ
Apply
Location:
London
Salary:
not provided
Job Type:
FullTime
Category:
Retail

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