TikTok Shop - Home and Living Account Manager / Category Manager - London Responsibilities

Own one of the Home & Living categories, driving sales growth, seller management, and category initiatives. Build category strategy, define priorities, and manage performance. Develop the category by improving policies, product selection, and the overall ecosystem. Research trends, market themes, and competitors to provide insights and recommendations on key promotions, products, and brands. Become the expert and point of reference for the category within the team. Partner with the BD team to support onboarding of key merchants. Identify potential partners, advise on onboarding solutions (business models, creator affiliation, merchant education), and follow up on progress. Work cross‑functionally with internal teams and external partners to improve your category and the broader TikTok Shop business. Collaborate with Creator and Agency teams to enable sellers to produce strong content that attracts new customers. Become an expert user of tools for reporting, budget control, promotional spend, and content management.

Qualifications

1‑3 years of relevant experience in Business Development, Sales, Account Management, Seller/User Acquisition, or equivalent fields. Strong interpersonal, communication, and negotiation skills; logical thinking and analytical capability (data manipulation, Excel). Customer‑focused mindset and experience in client‑facing roles. Ability to work in a fast‑paced, dynamic environment and under pressure; flexible, collaborative, entrepreneurial, and self‑driven. Strong attention to detail with the ability to make fast decisions; effective and creative problem‑solving skills. Bachelor’s degree or above; e‑commerce internship or industry experience desirable. Strong understanding of content platforms (TikTok, Instagram, YouTube, etc.). Experience working with e‑commerce platforms and knowledge of marketplace dynamics. Data‑driven, strong execution, clear communication, good collaboration, and solid time management. Ability to thrive in ambiguity and adapt quickly to change.

About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate our diverse voices and create an environment that reflects the many communities we reach. Seniority level Associate Employment type Full‑time Job function Sales and Business Development Industries Technology, Information and Internet #J-18808-Ljbffr