Technical Web Analyst (Contract) Leading Travel Brand London – Hybrid £450-£500 per day Inside IR35

Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms.

This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics.

Role & Responsibilities

GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings. Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints. Documentation & Governance: Build and maintain detailed documentation o...