Social Media Manager

New Today

Social Media Manager
Location: UK (hybrid/remote considered)
We're working with a fast-growing international business operating in a highly regulated consumer goods sector, looking to hire a hands-on Social Media Manager to build and own its organic social presence.
This is a rare opportunity to take ownership of social channels from the ground up and define brand voice in a complex but exciting category.
The Role:
You'll be responsible for leading and executing organic social media activity, with a strong focus on Instagram and TikTok. This is a hands-on role where execution matters just as much as strategy.
You'll work closely with in-house teams across design, content, ecommerce, SEO, PR, and customer engagement, with the autonomy to shape how social supports wider commercial and brand goals.
Key Responsibilities:
Own and operate organic social media channels, primarily Instagram and TikTok
Develop and maintain a consistent, compliant brand voice across platforms
Plan, create, post, and optimise organic content
Navigate and work within platform restrictions for regulated products
Monitor performance and continuously improve content and engagement
Collaborate cross-functionally to align social with wider marketing activity
Contribute to the broader social and corporate strategy (including LinkedIn)
What We're Looking For:
Proven experience managing social media for regulated or restricted product categories
Strong hands-on experience with Instagram and TikTok
Deep understanding of Meta and TikTok content policies and how to work within them
UK market expertise; German market experience is a strong advantage
A practical, execution-focused mindset with strategic thinking capability
Comfortable owning channels end-to-end, from planning to posting
This is a contract opportunity.

TPBN1_UKTJ
Location:
London
Salary:
not provided
Job Type:
FullTime
Category:
Marketing

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