We are looking for a Social Media Manager with strong hands-on TikTok expertise to own strategy and execution for Gordon Ramsay Restaurants. The role leads how the brands show up on TikTok, working with in-house creators and restaurant teams to deliver reactive, culturally relevant content that drives discovery and engagement. Youll bring enough content creation experience to confidently shape creative, make informed decisions on speed-to-post, and step in to create content directly when needed. TikTok is the primary focus, with support across other social platforms as needed. ** This is a London-based position ** Key accountabilities: Own the end-to-end TikTok strategy for Gordon Ramsay Restaurants, in partnership with the Head of Social & Content, from launch through to scale Bring a deep understanding of TikTok culture, trends, creators, sounds and formats, translating them into ideas that feel native to the platform and right for our brands Lead TikTok content planning, identifying reactive opportunities, trends and cultural moments that the brand can move on at speed Work fluidly with the in-house Content Creators, with the capability to step in and shoot, refine or publish content directly when timelines or cultural moments demand speed Own community management on TikTok, responding in brand tone of voice to entertain, engage and build conversation Actively participate in TikTok culture by monitoring trending content and proactively commenting from brand account where relevant Partner closely with restaurant teams to unlock authentic, behind-the-scenes moments that perform well on TikTok Collaborate with the wider Social, Content and Marketing teams to ensure TikTok activity aligns with brand and campaign goals Provide clear, insightful updates to stakeholders on whats working, whats not, and how we evolve Use performance data to continuously refine strategy, formats and creative approach About the candidate: Proven experience as a Social Media Manager, with a strong TikTok background (agency or in-house) Demonstrable experience owning or significantly shaping a TikTok channel, ideally through launch or rapid growth Background in content creation that enables confident filming and editing of TikTok-native content Deep understanding of TikTok culture, trends, creator ecosystems and platform mechanics Strong copywriting skills with a natural feel for tone, humour and internet language Experience working closely with content creators, videographers or editors, and digital designers Confident using social media management and analytics tools Highly organised, detail-oriented, and comfortable working at pace What we offer you: Competitive Pay Rate Wage stream employer-Employees can access up to 50% of wages before payday Work with and learn from extraordinary culinary and front-of house talent in a diverse, energizing and professional restaurant environment A fantastic 50% staff discount on food and drink in UK restaurants 50% discount on Gordon Ramsay Academy classes & courses for you and Friends & Family Preferential Room Rates at Gordon Ramsay Restaurants partner hotels MYNDUP - you can get up to 2 hours a month free, anonymous mental health support & wellbeing, counselling or therapy Lunch provided at Office Locations and in Restaurants If you have a passion for hospitality and are looking to develop your career in a best-in-class global restaurant group, we would love to hear from you. ** This is a London-based position ** We do receive a high volume of applications and are only able to contact those who have been successful in moving to the next stage of the recruitment process. At Gordon Ramsay Restaurants, we are driven to be an inclusive employer, we are devoted to creating an environment where our amazing teams can thrive, and our aim is to put people at the heart of everything we do. We want our teams to be their authentic self and we truly celebrate diversity in every sense. We are successful at what we do by cultivating talented teams with diverse skills & backgrounds. Everyone is welcome in our Gordon Ramsay Restaurants family. As we continue to grow and build the business, we are committed to putting diversity, equality, and inclusion at the forefront.

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