SEO Manager

D2C brand

Greater Manchester (Hybrid 2 days in 3 WFH)

£35,000 - £40,000 + Package

• A huge consumer service brand in the UK. Multi-million turnover. PE investment.

• Market leading position. Solid brand name built in an increasingly competitive market.

• Reputation for quality and exceptional customer service. Award winning

• Impressive customer retention and brand loyalty. Noted by other competitors.

Key responsibilities for this role include:

SEO Strategy

• Support the planning and implementation of SEO strategies across multiple products, aligned with overall business objectives.

• Identify growth opportunities through organic search and develop actionable plans to improve visibility, traffic, and conversions.

• Support the strategy and delivery of CMS website migrations from both technical and content perspectives.
  

Technical SEO

• Take ownership of planning and delivering the technical SEO strategy and roadmap, with support from the SEO Manager and future agency support.

• Report on technical performance across all websites and provide recommendations and solutions to technical website challenges.

• Conduct regular technical audits to ensure website health, crawlability, and indexability.

• Collaborate with developers to implement SEO best practices across site architecture, page speed, mobile usability, and structured data.
  

SEO Content

• Support the SEO Manager with planning and managing the ongoing content schedule, including keyword research, topic ideation, and seasonal content planning.

• Conduct gap analyses and content audits on key product areas to identify new and existing SEO opportunities.

• Write engaging, SEO-led content for product pages and blogs that align with overall SEO strategy and business objectives.

• Ensure all content produced and uploaded is fully optimised from both content and technical perspectives.

• Work with freelance copywriters, providing briefs and managing the relationship.

• Review, edit, and proofread work from freelancers and junior team members from both an SEO and editorial standpoint.

• Manage CMS-related SEO tasks such as publishing and editing content across multiple websites, maintaining in-house style standards, and creating redirects and sitemaps.

• Support the production of monthly newsletters for customers and prospects as required.
  

Performance Reporting

• Monitor and analyse SEO performance using reporting tools, providing regular updates on the technical health of the websites.

• Actively monitor overall SEO performance with actionable insights and recommendations.

• Track competitor SEO performance and industry trends to identify opportunities and challenges.

• Produce monthly SEO reports using data from tools such as Google Analytics, Google Search Console, and SEMrush.

• Conduct content audits as required.

• Maintain up-to-date knowledge of search engine algorithms, ranking factors, and industry trends, and share insights with the SEO and wider marketing teams.
  

What I am looking for:

• Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics that drive improved search rankings and traffic.

• Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data.

• Experience conducting technical audits and collaborating with developers to implement fixes.

• Ability to interpret data, generate insights, and present performance reports to stakeholders.

• Skilled in keyword research, on-page optimisation, and aligning content with user intent.

• Experienced copywriter with a background in producing content for a variety of purposes across different sectors and industries.

• Confident in conducting keyword gap analyses to identify new and existing content opportunities.

• Demonstrable experience in content marketing, reporting, and strategic planning.

• Basic knowledge of heading elements, image optimisation, and internal linking best practices.

• Good understanding of the marketing challenges faced by e-commerce businesses.