We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands eager to showcase their online presence. As an SEO Analyst in the Above Market Zone team, you'll be part of a group of Search specialists with authority across the Zone. Your role involves partnering with brands at various stages of digital maturity to develop strategies that maximize organic search opportunities. This is an excellent opportunity for someone starting their career, as you'll be involved in site crawling, data assessment, and solution development for SEO success. We offer an SEO training program, complemented by on-the-job learning. As your skills grow, you'll help educate wider teams to ensure consistent SEO principles across the region, driving excellence. You'll be surrounded by industry experts and will learn extensively.

Responsibilities:

• Report and communicate key insights from website data analysis to identify effective strategies and opportunities.
• Contribute to developing detailed organic search strategies, including technical audits and gap analysis.
• Collaborate with ZEUR Nestle Search Leads to ensure best practices are shared across markets.
• Build positive relationships with clients, content agencies, and development teams.
• Stay updated on SEO trends and best practices.
• Engage passionately with SEO and digital marketing topics.
• Work effectively within a talented, collaborative team.
• Communicate confidently and professionally, with training provided for presentation skills.
• Utilize MS Excel and PowerPoint effectively.
• Take pride in work quality, remain ambitious, and stay current with innovations like generative AI.
• Be organized, methodical, and manage time and projects efficiently.
• Work proactively and independently, eager to learn and explore.
• Maintain composure under pressure.

Preferred Skills and Experience:

• Experience with technical SEO projects is a plus.
• Knowledge of CSS, HTML, and web standards is advantageous.
• Experience supporting site migrations from an SEO perspective is preferable.
• Background in content marketing campaigns is beneficial.
• Understanding of PPC basics and current trends.

WPP is a creative transformation company leveraging creativity to build better futures for people, the planet, clients, and communities. For more information, visit wpp.com. WPP Media is our global media collective, bringing together platforms, talent, and partners to create growth opportunities. Learn more at wppmedia.com.

OpenMind by WPP is an integrated agency model, created to accelerate Nestlé's media transformation in Europe, powered by advanced data, technology, and AI capabilities to maximize media investment impact.

At WPP Media, we value our culture and people, investing in employee growth and fostering an inclusive environment. Benefits include competitive health plans, retirement options, paid time off, partner discounts, and mental health days. We are an equal opportunity employer committed to diversity and inclusion. Our hybrid working model involves in-office presence around four days a week, with flexibility discussed during interviews. This role is based in the UK and requires the right to work locally.