About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU. What You Will Do Social Strategy & Ownership

Own social strategy across key client accounts Define what content gets made, why and how it performs Build clear content frameworks focused on:

Virality Engagement Conversion

Turn brand goals into scalable content output

👉 This is not a scheduling role. This is a creative + performance role. Viral Content Direction

Lead the creation of viral-first TikTok content Develop big creative ideas, not just trends Drive formats such as:

Team-led content Story-driven content Entertainment-first campaigns

Push content that feels native, not like ads

Content Production Oversight

Direct shoots, content days and campaign activations Work closely with creators and internal teams Ensure output is:

High volume High quality Performance-led

Step in hands‑on when needed

Performance & Optimisation

Analyse what content is working and why Identify patterns in viral content Continuously refine:

Hooks Formats Messaging

Build repeatable winning content formats

Team & Creative Leadership

Work with content creators and editors to raise standards Give clear feedback and direction Set the benchmark for what "good" looks like Drive a culture of output and performance

How You'll Work

High ownership, high standards Creative but commercially driven Fast‑paced with constant output Expected to lead from the front You care about results, not just aesthetics

Requirements Essential

Proven experience running social for a brand or business Strong track record of viral TikTok content Deep understanding of:

TikTok trends Content formats Audience behaviour

Ability to think in ideas, not just posts Comfortable directing shoots and content production Strong commercial awareness

Desirable

Experience in fashion, beauty or lifestyle brands Experience scaling a brand through TikTok Experience managing creators or teams

Benefits Core Benefits

Competitive salary aligned to experience and impact Performance‑related bonus / commission linked to account growth 28 days holiday + bank holidays Hybrid working (London & Manchester) Flexible working hours

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