Senior Measurement Strategy Manager (Retail Media)

London (Hybrid) | Permanent

Our client is a market-leading organisation operating at the intersection of data, media, and commerce, with access to one of the most advanced first-party data ecosystems in Europe.

They are entering a significant phase of growth within their retail media offering and are investing in building a best-in-class measurement strategy function to support this.

The Opportunity

Join a newly formed, high-impact team responsible for defining how measurement works across a complex, multi-channel media ecosystem.

• Operate in a blank-sheet environment - building frameworks from first principles
• Work at the intersection of product, data science, and commercial strategy
• Shape how new media propositions are measured, tested, and taken to market
• Influence both internal product roadmap and external partnerships
• Play a key role in scaling measurement across a rapidly evolving retail media landscape

Responsibilities

Strategic Ownership

• Define measurement frameworks across multiple channels (e.g. onsite, offsite, CRM, CTV, in-store)
• Establish KPIs, success metrics, and testing approaches for new propositions
• Identify capability gaps and influence future measurement strategy
• Build a clear roadmap for how effectiveness is measured and scaled

Product & Proposition Alignment

• Partner with product and proposition teams to ensure all new solutions are measurable
• Translate commercial opportunities into measurement design and requirements
• Support go-to-market launches through structured testing and validation plans
• Ensure measurement is embedded into how products are positioned externally

Testing, Innovation & Insight

• Design experimentation frameworks (e.g. incrementality testing, geo experiments, attribution approaches)
• Develop proof points, case studies, and thought leadership
• Identify cross-campaign insights and trends to inform future strategy
• Explore new methodologies and approaches beyond traditional models

Partnerships & Ecosystem

• Identify and manage third-party measurement partners to complement internal capabilities
• Evaluate where external solutions are required to fill measurement gaps
• Support integration of new partners into the broader measurement ecosystem

Collaboration & Communication

• Work cross-functionally across product, data science, and commercial teams
• Act as the bridge between technical and business stakeholders
• Translate complex methodologies into clear, actionable insights

Your Profile

• 10–15 years’ experience in measurement, marketing effectiveness, or analytics strategy
• Strong understanding of media, retail media, or FMCG/CPG environments
• Experience developing measurement frameworks or experimentation strategies
• Ability to critique methodologies (e.g. incrementality, attribution, MMM)
• Commercially minded — able to connect measurement to business outcomes
• Comfortable operating in ambiguous, fast-paced environments
• Experience working cross-functionally with product or technical teams

Nice to have:

• Retail media or ecommerce experience
• Exposure to both brand and performance measurement
• Experience influencing product, propositions, or go-to-market strategy

What’s On Offer

• Opportunity to shape measurement strategy within a high-growth, high-impact environment
• Work on a complex, multi-channel ecosystem with significant scale
• High autonomy and ownership in a builder-style role
• Strong leadership support and visibility across the organisation
• Competitive package including bonus and additional benefits
• Hybrid working model (London-based)

How to Apply

For a confidential discussion, please contact Noel at Pivotal London.

Pivotal is an equal opportunities employer. We encourage applications from all backgrounds.