Senior Product Marketing Manager • Bitrise

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About the role

At Bitrise, we’re improving the way mobile products are developed and deployed for thousands of customers around the globe. We’re looking for a highly strategic Senior Product Marketing Manager to build, drive and iterate on our Go‑to‑Market processes, strategies and execution for products within our Mobile DevOps Platform. You will work cross‑functionally with Product, Marketing, Sales and Customer Success to create and evolve compelling ICPs, personas, positioning, messaging and sales enablement materials that create demand and adoption across the customer lifecycle.

Remote‑first company offering the flexibility to work remotely within the country advertised.

Compensation: £68,000 – £91,000.

Responsibilities

• Create and evolve market positioning for the Bitrise products.
• Develop a deep understanding of customers’ needs and the different personas across the buying journey.
• Regularly conduct competitive analysis and deliver market insights to drive the GTM strategy.
• Input into pricing and packaging structure for Bitrise.
• Optimize the user journey with compelling onboarding workflows, email drip campaigns and in‑app messages.
• Collaborate with stakeholders from across the business—including product, marketing, sales and other functions—to build and execute go‑to‑market plans and product/feature launches.
• Collaborate with the larger marketing team to create compelling assets such as landing pages and campaigns.
• Develop compelling sales enablement (messaging and collateral) to support our direct sales channel.
• Drive and optimize the self‑service journey for SMB audience.
• Define goals, coordinate product launches, and measure post‑launch impact.
• Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.

Qualifications

• 7+ years of experience in tech‑heavy B2B SaaS.
• Demonstrable value and outcome‑driven product marketing experience.
• Deep understanding of how to market complex products to both technical and non‑technical buyers.
• Expertise in product marketing and previous success launching new features and products.
• Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
• Team player abilities with strong interpersonal and collaboration skills.
• Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.

Preferred (Nice to have)

• Experience with pricing.
• Developer marketing experience.
• Experience with Bitrise or DevOps.
• Experience and understanding of mobile tools and processes.

About Bitrise

Bitrise is a continuous integration and delivery platform built by and for mobile app developers. Our mission is to help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, leading to better, faster releases.

Since Bitrise was launched in 2015, we have grown exponentially: today tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world. Some of the teams that already trust us include Tripadvisor, Shopify and GoDaddy. Working at Bitrise means contributing to all of that.