Senior product manager- UX and Web

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Senior Product Manager – Web & UX Hiring for: Greenpeace UK (via Futureheads). Greenpeace is one of the world’s most recognised environmental organisations, fighting for climate justice, nature, and a fairer world. This role is a chance to bring your product craft to a mission-driven team and help millions of people connect with Greenpeace’s campaigns, content, and community online. As Senior Product Manager for Web & UX, you’ll own the strategy, roadmap, and delivery for Greenpeace UK’s flagship web experience. You’ll shape how people discover the organisation, learn about the issues, take action, donate, and stay engaged over time – working at the point where UX, content, fundraising, and campaigning meet. You’ll sit in a collaborative, cross-functional digital team, working closely with UX, content, engineering, data, campaigns, fundraising, and mobilisation. This is a hands-on, visible role: you’ll be as comfortable in the detail of a backlog as you are facilitating workshops, influencing stakeholders, and connecting web work to wider organisational strategy. What you’ll be doing:
Own the web product vision and strategy for Greenpeace UK’s main site and key web journeys, setting a clear direction that balances audience needs, campaign impact, and organisational priorities. Turn strategy into a prioritised, outcome-focused roadmap, with a well-maintained backlog grounded in data, user research, and stakeholder input. Lead end-to-end delivery of web and UX improvements: from discovery and problem framing through to scoping, delivery, launch, and iteration. Partner with UX, content, campaigns, fundraising and mobilisation teams to design and optimise journeys that deepen engagement (actions, sign-ups, donations, and supporter onboarding). Use analytics, testing and research (quant and qual) to understand behaviour, identify opportunities, and measure the impact of changes on conversion, engagement and experience. Provide digital delivery leadership: evaluating and procuring platforms or tools, working with agencies and suppliers, and ensuring projects with multiple dependencies land cleanly. Build strong, trusted relationships across a matrix of stakeholders, helping teams with different priorities move quickly while maintaining coherent standards and a joined-up web experience. Facilitate workshops, roadmap sessions, and show-and-tells that bring people along with the product direction and make trade-offs transparent. Support and mentor colleagues to build product and digital capability across the organisation.
What we’re looking for:
Web product management expertise – you’ve owned and delivered a web product or major web area, including roadmap ownership, backlog management, and demonstrable impact on UX and conversion. A strong grasp of UX and CRO principles, and experience turning user research and insight into clear product decisions and prioritisation. Audience- and mission-focused product thinking – you’re motivated by how digital products can build relationships, inspire action, and connect people to a cause or community. Experience in nonprofit, campaigning, membership, or community-driven contexts is a plus but not essential. Solid digital delivery and operational leadership – you’ve managed the moving parts of complex digital work and can speak confidently with developers and technical partners. Experience working in a matrix/cross-functional environment, influencing through expertise and relationships rather than hierarchy. Evidence of people and task leadership; line management experience is helpful but not required. Strong communication, facilitation and documentation skills: clear writing, structured conversations, and concise requirements, specs, and decision/risk logs. A collaborative, curious mindset: organised, analytical, comfortable with ambiguity, and willing to test, learn, and iterate rather than chase perfection.
Working with Greenpeace UK Greenpeace UK offers a supportive, mission-driven environment with strong benefits and a real commitment to staff wellbeing, learning and inclusion. There is a clear organisational strategy and an ambitious digital agenda, and this role will have a meaningful voice in how the web product evolves to support that. Diversity, inclusion and how we’re recruiting for this role Greenpeace UK and Futureheads are committed to equity, diversity and inclusion in this process. We know that people of colour and candidates from other under-represented backgrounds are significantly under-represented in the environmental sector, especially in digital and leadership roles, and we are actively working to change that. As part of Greenpeace UK’s anti-racism and representation commitments, this role sits within a recruitment process that includes:
A Guaranteed Interview Scheme for candidates who identify as people of colour and meet the essential criteria for the role. An Equal Opportunities form to help monitor who we are reaching and how we can improve. This form is anonymous and is not linked to your application or used in selection decisions.
In addition, the application process will include a small number of voluntary qualifying questions. These are designed to help us understand who is engaging with the role and to ensure we source and shortlist with diversity, equity and inclusion in mind. Your answers are confidential and will be handled in line with Greenpeace UK’s diversity and anti-racism policies; they will never be used to downgrade or exclude you. Please answer them truthfully if you feel comfortable doing so. If you have any access needs or would like to discuss adjustments to the process, Futureheads and Greenpeace UK will be happy to accommodate wherever possible. We encourage applicants from all backgrounds, so if there is anything we can do to make our recruitment processes better for you and to allow you to show your best self, let us know. Futureheads is a B Corp™ accredited digital recruitment agency based in London.
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Location:
Greater London
Job Type:
FullTime

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