Job Title: Senior Partnership Sales Manager

Location: Birmingham (Hybrid Working Available)

Salary: Competitive + Bonus + Benefits

Contract Type: Full-time, Permanent

About the Role:

We’re recruiting for a Senior Partnership Sales Manager to join a major UK sports and entertainment organisation. This is an exciting opportunity to shape high-value commercial partnerships for one of the country’s most dynamic and high-profile sporting teams.

You will play a key role in driving partnership revenue, creating compelling commercial propositions, and building relationships with major brands across a wide range of sectors. Working closely with senior leaders and internal stakeholders, you’ll manage the full sales cycle — from prospecting and pitching through to negotiation and closing long-term deals.

This role is ideal for a commercially-minded partnership specialist with experience in sport, sponsorship, rights holders or media environments, and who enjoys working at pace within a high-energy commercial function.

Key Responsibilities:

Partnership Sales Strategy

• Lead the end-to-end partnership sales process, from initial outreach to closing major commercial agreements
• Build strategic sales plans to deliver ambitious revenue targets
• Stay informed on market and category trends within the sponsorship landscape

Creative Proposition Development

• Develop tailored, insight-led partnership packages that deliver value for both the organisation and the brand
• Collaborate internally to ensure proposals align with team identity, audience insights and commercial priorities
• Create engaging pitch materials that tell a compelling brand story

Lead Generation & Pipeline Management

• Identify, research and qualify new partnership prospects across multiple industries
• Maintain a structured pipeline with clear activity tracking and revenue forecasting
• Use competitive insights to create urgency and maximise opportunities

External Engagement & Pitching

• Lead high-impact meetings with senior stakeholders, brands and agencies
• Deliver confident, persuasive presentations tailored to each prospect
• Produce clear, compelling proposals aligned with commercial objectives

Reporting & Internal Collaboration

• Provide clear and consistent reporting on sales activity, pipeline performance and deal progress
• Work closely with colleagues across Marketing, Communications, Ticketing and Operations
• Present updates and insights to senior leadership and wider commercial teams

Candidate Profile:

• Proven track record in partnership or sponsorship sales within sport, entertainment, media, rights holders or agency environments
• Strong commercial acumen with experience closing high-value deals
• Excellent stakeholder management skills and confidence engaging with C-suite decision-makers
• Skilled in building pipelines, generating leads and managing complex negotiations
• Creative thinker with the ability to develop compelling partnership propositions
• Strong communication and presentation skills with an engaging, persuasive style
• Highly organised with strong project management capabilities
• Motivated, collaborative and target-driven

What Our Client Offers:

• Hybrid working arrangement
• Opportunity to work within a fast-paced, high-profile sporting environment
• High levels of ownership and strategic influence
• Supportive and collaborative internal culture
• Opportunities to work closely with brands, agencies and senior stakeholders
• Strong career development and commercial progression opportunities

How to Apply:

If you’re an experienced partnership sales professional with a passion for high-value commercial work and relationship building, we’d love to hear from you.

About Us:

We are a recruitment agency specialising in commercial, partnerships, and marketing appointments across the UK. We connect ambitious professionals with industry-leading organisations, supporting long-term success for both our clients and candidates.