Senior Paid Media Manager / Performance Marketing Lead (Agency) – TikTok Ads The Genius Group is a fast-growing performance marketing agency group. We’re hiring a Senior Paid Media Manager / Performance Marketing Lead (TikTok Ads) to own and scale TikTok paid social campaigns for agency clients across finance, claims, e-commerce, and SaaS, while building and leading a dedicated TikTok paid media team. This role is ideal for an agency-side Paid Media Manager, Performance Marketing Manager, Paid Social Manager, or Media Buyer with deep TikTok Ads expertise and experience running high-volume lead generation and user acquisition campaigns. 📍Altrincham | 4 days in office + 1 day remote | Flexible working hours 💷Up to £55,000 + yearly bonus Responsibilities

Own and scale TikTok Ads / Paid Social campaigns for multiple agency clients Manage Clients with £1,000,000+ per month in TikTok media spend Deliver high-volume lead generation and user acquisition Optimise across CPA, ROAS, volume, lead quality, and LTV Analyse full-funnel and post-conversion performance data Define TikTok paid media and creative strategy at account and portfolio level Collaborate with creative, data, and performance teams Stay current on TikTok Ads trends, formats, and algorithm updates Build, lead, and mentor a specialist TikTok paid media team

Requirements

6+ years’ experience in Paid Media, Performance Marketing, Paid Social, or Growth Marketing Agency-side experience required Proven experience managing TikTok Ads at scale Background in high-volume lead generation or user acquisition Experience handling multiple client accounts and stakeholders Strong analytical, commercial, and optimisation skills Confident operating as senior agency Paid Media leader

Why This Role

Senior agency-side TikTok leadership role Ownership of TikTok Ads strategy and execution Opportunity to build and lead a TikTok-specific paid media team Work across finance, claims, e-commerce, and SaaS clients Up to £55k + bonus with clear progression

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