Marvel FMCG are delighted to be exclusively partnered with Truestart Coffee, a fast-growing, purpose-led FMCG brand on a mission to help people sleep better by reducing caffeine without compromising on taste.

With strong momentum across the grocery channel and bold ambitions for national growth, Truestart Coffee are now looking for a Senior National Account Manager to take ownership of key grocery customers and play a pivotal role in the next phase of their journey.

Ways of working: Hybrid, minimum of two days per week in the Bristol office

Why this role?

• Join a exciting, high-growth challenger brand with a clear purpose and strong values.
• Take full ownership of major grocery retailers with real autonomy and influence.
• Play a key role in shaping and delivering an ambitious growth plan.
• Be part of a collaborative, entrepreneurial scale-up where pace, ideas, and impact matter.

The job…

As Senior National Account Manager, you’ll be responsible for managing and growing Truestart Coffee’s relationships with major retailers such as ASDA, Co-op, and Morrisons.

You’ll own the end-to-end commercial agenda across your accounts from JBPs, forecasting and pricing, to promotions, range reviews, and long-term strategic planning. A huge part of the role will be building exceptional, trusted relationships with your retail partners and becoming a true category and brand partner.

Operating in a fast-moving scale-up environment, you’ll be expected to think entrepreneurially, spot opportunities quickly, and execute with pace and precision. You’ll play a key role in delivering sustainable growth while helping shape how the commercial function evolves as the business scales.

The Company…

Truestart Coffee is a premium, mission-driven and B Corp certified FMCG brand challenging the traditional coffee market. Known for innovation, transparency, and quality, they combine strong commercial ambition with a genuine focus on wellbeing, sustainability, and long-term partnerships.

They are a true challenger brand - agile and values-led.

You… what are we looking for?

• Proven experience as a National Account Manager or Senior NAM within FMCG.
• Hands-on experience managing UK grocery multiples, ideally including ASDA, Co-op, and/or Morrisons.
• Background in a scale-up or high-growth FMCG business.
• Strong commercial acumen with experience across JBPs, P&L, forecasting, pricing, promotions, and negotiations.
• Relationship-led, confident influencing at buyer and senior stakeholder level.

How can we make our recruitment process more accessible for you?

You can always talk to us about any adjustments you need to make your life easier.

We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone.

Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days.

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