Managing Director at The Knowledge Exchange Group

Company Description

Westminster Insight is a division of the Knowledge Exchange Group Ltd, delivering impactful public policy conferences and training across three leading brands Westminster Insight, Policy Insight Wales, and Holyrood Insight. Our mission is to inform, educate and inspire innovation by facilitating knowledge-sharing, showcasing best practices, and helping organisations adapt to regulatory and policy change. Renowned for our expert speakers, timely insights and impartial approach, we foster meaningful debate and support cultural transformation across the public and private sectors. Guided by a strong research team, our agendas are shaped through consultation with Parliamentarians, Government departments and sector specialists, ensuring our programmes are relevant, thought‑provoking and high quality.

Role Description

We are seeking a proactive and creative Senior Marketing Executive to join our growing team. This is a full‑time hybrid role based at London Bridge, with the flexibility to work from home two days per week.

In this role, you will lead marketing activity across a portfolio of conferences and training courses. You will plan and deliver multi‑channel marketing campaigns, build event websites, segment and target audience lists from our CRM, negotiate partnership opportunities, and design engaging email and digital marketing content. You will also liaise with speakers and external partners, arrange advertising to support SEO, and collaborate closely with internal teams to drive delegate sales and brand visibility.

This is an exciting opportunity to take ownership of campaigns, build your B2B marketing expertise, and contribute directly to the growth of our events.

Responsibilities

• Develop and implement end‑to‑end marketing plans for events and training programmes
• Create compelling content for websites, emails, social media and promotional materials
• Build and maintain event web pages using CMS tools
• Segment data and construct targeted marketing lists using the CRM
• Run B2B email marketing campaigns to maximise engagement and conversions
• Arrange and manage advertising opportunities to support SEO and audience growth
• Negotiate and deliver partnership and contra‑marketing agreements
• Work closely with speakers, sponsors and internal teams to ensure cohesive event promotion
• Monitor campaign performance and support continuous improvement
• Contribute ideas and initiatives to enhance marketing strategy and widen audience reach

Benefits and Opportunities

We offer a lively, supportive and collaborative working culture, with opportunities to work closely with production, sponsorship, operations and sales teams. You will receive full training and ongoing support to advance your B2B marketing skills across email, digital, social media, CRM, SEO and partnership marketing.

You'll benefit from 23 days of annual leave plus bank holidays and two development days per year (rising to 28 days), company pension scheme. Hybrid working, flexi‑time within a 35‑hour working week, regular staff socials, bonus scheme.

Skills, Experience, and Attributes

• 18+ months’ experience in a B2B marketing role, ideally within events
• Strong ability to manage multiple projects, deadlines and budgets
• Degree‑level education or equivalent
• Interest in public policy and the public sector
• Experience in data segmentation and list building via a CRM
• High level of IT proficiency, including Microsoft Office, Excel and CRM systems
• Strong technical aptitude with experience using Canva; video‑editing skills a bonus
• Understanding of social media platforms from a B2B perspective
• A positive, collaborative team player—flexible, helpful and eager to contribute ideas

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Events Services