Overview 📍 Central London | 4 days in office I'm working with one of the UK's fastest-growing consumer brands on a brand new role that's been created to solve a really interesting problem. They've built some genuinely iconic products that people know and love. Now they need someone to make sure those products stay culturally relevant, reach new audiences, and keep driving commercial growth long after launch. This is a build-from-scratch opportunity. No playbook, no legacy process, no one to hand things over. Just you, a clear mission, and the autonomy to figure out how to get there. What this will suit you for This will suit you if:

You're a generalist marketer who gets excited by brand building, not just channel execution You think about how to keep a product culturally relevant over time, not just how to launch it You're comfortable working across traditional and digital marketing — events, PR, awards, social, B2B You spot opportunities and go after them without waiting to be told You want to own a function from day one and build something that didn't exist before

What you'd be doing

Owning the marketing strategy for the brand's hero products as they enter their second year and beyond Finding new audiences and channels beyond what's already working Coordinating across internal teams to align campaign timing and priorities Supporting B2B retail relationships by demonstrating active marketing investment behind key products Planning and executing traditional marketing activations — events, awards, PR, broadcast opportunities Building the processes and frameworks for this function from the ground up

What we're looking for

Prior marketing experience in brand, consumer goods, entertainment or similar A generalist mindset — comfortable across multiple marketing disciplines High agency — you create your own processes and don\'t need hand-holding Genuine ambition to own and grow a function over time External learning habit and AI literacy — they care about people who stay sharp

The opportunity This is a fast-growing, founder-led brand with serious momentum. The marketing team has grown well in two years, and this role has a clear path to a more senior position as the function grows. Flat structure, fast pace, lots of autonomy. The kind of place where if you have a good idea, you're encouraged to run with it. Practical bits

Central London, 4 days per week in office Salary around £40k, with some flexibility for the right person

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