Senior Marketing Effectiveness Manager (Maternity Cover) | £75,000-£85,000 + Bonus | Watford Junction | 12-month FTC Are you a marketing analytics leader with a passion for driving marketing effectiveness through data-driven insights? A leading UK business is seeking a Senior Marketing Effectiveness Manager to join their team on a 12-month maternity cover. You'll lead a specialist team of econometricians and work closely with senior marketing, finance, and product stakeholders to optimise multi-million-pound marketing investments. This is a hands-on leadership role blending advanced econometrics with strategic commercial insight to influence key business decisions. Whether you're a deep-dive econometrics specialist or a broad marketing analytics generalist, your expertise in translating complex models into actionable marketing strategies will be critical. Key requirements: Proven experience managing marketing analytics or econometrics teams

Strong commercial focus with excellent stakeholder management skills

Hands-on expertise in SQL, Python, R and econometric modelling

Ability to drive marketing investment optimisation through data-driven recommendations

Experience working cross-functionally across finance, marketing, and analytics teams

Why apply?