An exciting opportunity has arisen to join a community-based charity with an ambitious and exciting vision set in the heart of Portobello, West London, supporting and enhancing the lives of people in the local community.

Westway Trust is seeking an experienced and enthusiastic Senior Manager: Communications & Marketing to lead the Communications and Marketing function, developing and delivering integrated strategies that build Westway Trust s profile, deepen stakeholder engagement, and amplify the impact of the Trust s community-centred work across North Kensington.

You will need to have the right blend and balance of strategic, communication, innovation and people skills. You will have experience of supporting and enhancing the lives of people in the local community. You will be an energetic and enthusiastic individual with a commitment to the value of participative community engagement. You will be comfortable in connecting with the wider community, able to listen and gather the views of local people and feed these back into the direction, work and decisions of the Trust.

Key responsibilities of the role include but are not limited to:

• Management and leadership of the communications and marketing team.
• Deliver effective two-way communications activities that reach Westway Trust s key audiences and give the Trust a good understanding of stakeholder sentiment.
• Be responsible for building and managing strategic partnerships.
• Be responsible for the impact measurement of the Trust s engagement and consultation activities.
• Develop and deliver innovative marketing activities including newsletters that effectively promote the activities of the Trust and certain beneficiaries.
• Work with appropriate stakeholders to build and deliver a marketing and communications strategy to promote the Portobello area including associated materials, digital platforms and activity.
• Develop and deliver a strong strategy for the use of social media and website platforms in support of Westway Trust s aims and objectives.
• Support community activities and engagement

Essential Experience, Skills and Attributes:

The post holder will have strong management skills, experience of working in complex marketing and communications environments, an ability to work across a range of communications and marketing disciplines, and a commitment to working alongside the people of North Kensington.

Essential:

• Proven track record of developing and delivering high-quality marketing and communications strategies across multiple channels.
• Strong copywriting skills including news features, press releases, social media, marketing materials and executive communications.
• Experience managing complex stakeholder relationships and navigating sensitive issues.
• Experience managing and developing a team to deliver a wide range of work to tight deadlines.
• Demonstrable experience managing budgets and external contractors/suppliers.
• Track record of advising senior executives and gaining buy-in for strategic plans.
• Solid understanding of digital marketing including SEO, Google Ads, CMS platforms, email marketing tools (e.g. Mailchimp), and Google Analytics.
• Experience in PR and media relations, including building and maintaining a press database.
• Demonstrable commitment to equality of opportunity and understanding of the needs of diverse communities.
• Understanding of data protection legislation and GDPR as it applies to marketing databases.
• Capacity to effectively navigate, manage, and de-escalate challenging interpersonal situations, maintaining a supportive and resilient approach when working closely with vulnerable and traumatised groups.

Desirable:

• Relevant qualification (e.g. CIM, CIPR, or degree in marketing, communications or related field)
• Experience working in or with the charity, social enterprise, or community sector
• Knowledge of or connections to the North Kensington area
• Experience promoting community events, cultural programmes, or grant-funded activities
• Familiarity with online design tools like Adobe Pro, and Canva and project management tools like Asana.

The ideal candidate will demonstrate the Trust s Values Openness, Integrity, Equity, Sustainability and Courage.