As a Senior Insight Analyst within the Customer and Marketing team, your role is to help stakeholders understand how to most effectively drive business growth by delivering robust analysis and compelling data‑driven storytelling. We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. The Details

Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM. Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations. Collaborating with other insight analysts and external partners to produce cohesive, high‑impact analysis. Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge. Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation. Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.

Qualifications About You

Proven experience in Customer/Marketing Analytics—understanding how data and insights fuel growth and profitability to shape commercial decisions. Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel. Expertise in extracting, analysing and storytelling with large datasets to deliver end‑to‑end analysis that drives business impact. A customer‑obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies. Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels. A collaborative approach, acting as an analytical thought partner who can translate business questions into data‑driven solutions. A detail‑oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.

Benefits

Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Private medical care scheme Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us

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