About The Role Team Direct Acquisition Working Pattern - Hybrid 2days per week in either the Vitality Bournemouth or London offices.Full time hours We are happy to discuss flexible working! Top 3 skills needed for this role: On-page SEO and content optimisation expertise Ability to manage multiple SEO projects Proficiency with Ahrefs and other SEO tools What this role is all about: As a Senior Digital Marketing Executive at Vitality, youll be at the forefront of shaping our global online presence, driving organic growth across markets through expertise in on-page SEO and content optimisation. This role champions best-in-class website performance, delivers rich, answer-driven content, and stays ahead of the evolving search landscape powered by AI and large language models (LLMs). Key Actions On-Page SEO Excellence : Continuously optimise pages so they are context-led, answer real user queries, and add genuine value. Ensure content reflects E-E-A-T signals and meets emerging SEO and GEO requirements. Improve site structure, metadata, and internal linking for maximum visibility while maintaining quality and relevance. SEO Guides Ownership : Manage the creation and optimisation of SEO guides, which contribute significantly to overall impressions, lea...