The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.We are currently working with a hybrid working model, where there is the option of working from home combined with 4-12 days a month of working in the office.About this roleWe’re looking for a Senior Digital Content Officer to lead the creation and delivery of our youth-focused web content, which supports young people under 25 with their mental health.You’ll shape content strategies, lead on campaigns, and ensure our website and digital products deliver trusted, accessible and inclusive information for young people, parents and carers.About youYou will have:Experience designing and producing website content tailored to specific audiences and brand tone of voice.Experience using user research and insights to inform content strategy and development.Strong writing and editing skills, with the ability to translate complex topics into engaging, accessible content.Experience using CMS platforms to create SEO-optimised webpages.Experience analysing website performance using tools such as Google Analytics.Experience managing blogs or contributor networks.You will be able to:Lead and deliver effective digital campaigns with clear calls to action.Create culturally sensitive content for racialised and marginalised young people.Conduct user research and insight sessions with stakeholders and audiences.Contribute to long-term digital content strategy across web, blog and podcast channels.Work collaboratively with external partners and agencies.Generate creative ideas and innovative digital content.You will also bring knowledge of SEO best practice, current digital trends for young people, safeguarding processes, and a commitment to equality, diversity, inclusion and anti‑racist practice.Further information on the post can be found in the attached JDPS. To apply for this role, please download the Senior Digital Content Officer Job Pack and follow the guidance on the application form. Applications should be sent to recruitment@youngminds.org.uk by the deadline listed below, with the job title included as the subject.We welcome applications from Black and Minoritised, LGBTQ+ groups and those with disabilities, as they are currently under‑represented.Deadline for applications is EOP 4 May.Interviews will be held on week commencing 18 May.YoungMinds is committed to safeguarding and promoting the welfare of children and young people and we therefore expect all staff and volunteers to do the same. We ask all staff to undertake safeguarding training when they join us.One of our values is: “We celebrate what makes you you – whoever you are, we welcome you and encourage you to be true to yourself”.If you are excited about helping us to achieve our mission, passionate about working at an organisation that puts the lived experience of young people at the heart of everything we do and want to be part of our drive to become a truly anti‑racist organisation we want to hear from you.three days additional leave over Christmas and New Yearauto‑enrolment onto pension scheme where YoungMinds will match your contribution up to five per centstatutory benefits such as parental leave and sick paya wide range of other health, wellbeing and lifestyle benefitsa dedication to continued professional development, training and shared best practiceWe want to see a world where every young person who is struggling feels able to reach out, and has people and services around them who can really help. #J-18808-Ljbffr