Senior CRM Executive

4 Days Old

The Company
Our client a successful fashion brand for clothing and footwear is recruiting for a Senior
CRM Executive, reporting to the Head of CRM, you will play a crucial role in optimising the current CRM channels, delving into new channels and driving customer retention.
The role:
Supporting the Head of CRM in the delivery and ongoing evolution of the CRM and lifecycle strategy
Owning the planning, execution, and optimisation of automated CRM journeys, including the likes of welcome, abandoned browse/cart, post-purchase, win-back, reactivation, and loyalty flows
Managing and executing creative CRM campaigns across email, push, in-app and web push, ensuring tone of voice and messaging is aligned to each brand’s audience
Developing and refining automation logic, triggers, and customer journeys, continuously improving performance through testing and iteration
Creating, maintaining, and optimising customer segmentation and targeting strategies to drive relevance, engagement, and revenue
Briefing campaign creative into the Graphic Design team and ensuring assets are delivered on time and to brief
Signing off final CRM campaigns from creative through to build, ensuring accuracy, quality, and best practice
Working closely with Marketing, Merchandising, and Trading teams to ensure CRM activity is commercially aligned, timely, and accurate
Leading A/B testing and experimentation across CRM channels, using insights...
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Location:
Manchester
Job Type:
FullTime
Category:
Management & Consultancy

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