Broadlab is hiring aSenior Applied Data Scientist – Measurement & Insightsto lead how we interpret and communicate campaign performance across our outcome-based CTV platform.This is a high-impact, senior role focused onturning complex measurement data into clear, commercially actionable insight. You’ll work at the intersection of data science, client strategy, and campaign optimisation; owning advanced analysis and elevating how we understand and explain performance.You’ll also help embedbest-in-class measurement thinkingacross the business and leverageAI-enabled analytical workflowsto accelerate insight generation.What You’ll DoMeasurement & Incrementality LeadershipLead analysis and selection of key measurement solutionsLead & develop advanced analyses (incrementality, lift studies, geo experiments, causal inference)Apply methods such as Difference-in-Differences and propensity score matchingInterpret brand uplift, conversion, and ID graph dataIdentify true drivers of performance beyond standard attributionInsight & StorytellingTranslate statistical outputs into clear, executive-ready insightsLead post-campaign analysis and client-facing narrativesElevate the quality and relevance of campaign reportingBuild Scalable Insight FrameworksDevelop repeatable analysis frameworks and playbooksStandardise insight delivery across campaignsPartner with Product/Engineering to embed insights into toolsRaise the Bar InternallyMentor and train Optimisation teams on:Statistical thinkingMeasurement interpretationImprove statistical literacy across commercial teamsAdvanced ModellingBuild models to explain:Audience and creative effectsFrequency and saturation dynamicsWork with large-scale impression-level and enriched datasetsAI-Driven WorkflowsUse tools like ChatGPT, Claude, Copilot to accelerate analysis and insight generationExplore automation and AI-assisted measurement workflowsWhat We’re Looking ForCore Experience5–8+ years in applied data scienceStrong grounding incausal inference & experimentationExperience withmedia, campaign measurement, or advertising dataAdvanced Python & SQLExperience with large-scale event/log-level datasetsAbility to translate complex analysis into business insightNice to HaveCTV / programmatic / performance marketing experienceIncrementality testing & geo experimentsCloud environments (AWS, Snowflake)Mentoring or team development experienceWhat Success Looks LikeCampaign insights are deeper, more rigorous, and more commercially impactfulClients recognise our measurement capability as a key differentiatorOptimisation teams become more analytically confidentWhy Join Broadlab?Our edge comes fromconnecting advanced measurement to real business outcomes. This role is central to that mission by ensuring our data isn’t just analysed, butunderstood, trusted, and acted upon. #J-18808-Ljbffr