Sales Operations Manager - B2B Events

London Hybrid

Salary - £45,000

The company:

Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth.

The role:

The sales operation manager will drive revenue growth through strategic sales operations and client retention. Manage rebooking campaigns, Salesforce administration, and performance analytics while coordinating on-site Sales Suites. Support pricing strategy, inventory management, and cross-functional collaboration. Perfect for detail-oriented professionals passionate about events and thriving in fast-paced environments.

Responsibilities:

Sales Operations & Support

• Manage end-to-end rebooking processes and campaigns across pre-event, on-site, and post-event phases
• Train sales team on Salesforce best practices and usage

Data & Analytics

• Track and analyse rebooking rates, pipeline health, and conversion metrics
• Identify trends and provide data-driven recommendations for high-probability prospects

Campaign Management

• Develop and execute targeted rebooking campaigns with reminders and follow-ups
• Set up and manage campaigns within Salesforce, as well as support pricing strategy development

Systems Administration

• Maintain Salesforce data hygiene and pipeline accuracy
• Manage floorplans, Price Books, and inventory tracking
• Act as operational bridge between Sales, Finance, Marketing, and Customer Success teams

Requirements:

• Previous experience in sales support, account management, event coordination, or event rebooking management roles
• Understanding of event floorplans, stand booking processes, and exhibitor services
• Experience working in fast-paced, deadline-driven environments
• Proficiency with Salesforce

Please send your CV to jess@caseltonclark.co.uk to be considered for this position.

Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences