Sales Executive

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This range is provided by Mumsnet. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Mumsnet is on a mission to help parents make confident choices—and our endorsements carry serious weight. From the coveted Mumsnet Rated badge to our 5-Star Editorial Awards, we help standout brands showcase their excellence.

We're looking for a highly driven, fearless sales professional to lead the charge on growing our licensing revenue. As our Endorsement Sales Executive, you'll be at the forefront of one of the most influential names in British media, selling endorsements to top brands in Parenting, Health, Wellbeing, Home, and Beauty. You'll be:

Building licensing sales pipeline via cold outreach
Identifying and pitching to high-profile brands, building relationships with marketing decision-makers
Using smart tools and AI platforms to supercharge lead generation and outbound outreach
Closing high-impact endorsement deals that give brands the Mumsnet seal of approval

We want someone who thrives on hustle—who loves prospecting, isn't afraid of a cold email (or 100), and gets a buzz from hearing "yes." You'll be supported by an already successful commercial team, with established assets, case studies, and a respected brand—but the energy, grit, and ambition to grow endorsement revenues have to come from you.

This is a rare chance to join a fast-moving, brand-led commercial team and sell something that genuinely matters to consumers. If you're looking to make an impact, build a career in media sales, and work with some of the UK's most recognisable names—we'd love to hear from you.

What You'll Be Doing:

Grow a Scalable Endorsements Business

Lead outbound sales for Mumsnet Rated and our 5-Star Editorial Awards, reaching out to brands launching new products or receiving editorial recognition
Convert editorial wins into commercial partnerships, demonstrating the value of our endorsements in driving consumer trust and sales
Work to ambitious revenue targets — building a pipeline that delivers consistent, scalable growth.

Supercharge Sales with Smart Tools

Leverage AI-powered tools for lead generation, outreach personalisation, and CRM automation
Build repeatable systems that allow you to scale outreach and optimise conversion efficiently.

Build Relationships with Leading Brands

Proactively engage direct brand contacts and PR agencies to secure endorsement licensing deals
Act as a trusted commercial partner, helping brands maximise the value of their Mumsnet endorsement
Deliver clear, compelling presentations, emails, and follow-ups to keep conversations moving forward.

Protect and Elevate the Mumsnet Brand

Manage all licensing contracts, asset delivery, and brand usage guidelines to ensure brand integrity
Collaborate with editorial and marketing teams to align endorsement strategy with wider brand initiatives
Create and maintain strong sales collateral: case studies, pricing decks, and marketing materials.

What Success Looks Like in Your First 6-12 Months

You've signed multiple new endorsement licensing deals across Parenting, Beauty, FMCG and Wellbeing sectors
You've built a high-quality outbound pipeline using AI tools and smart systems
You've created strong case studies and proof points showing how Mumsnet endorsements boost brand credibility and conversion
You've helped position Mumsnet as a go-to endorsement for brands that want to earn trust with UK families

Who We Are

Mumsnet is the UK's biggest website for parents, and our purpose is to make their lives easier. We've got some of the busiest forums in Europe, with users offering each other advice and support 24/7 (as well as more content, bloggers, videos, events and campaigns than you can shake a rattle at). We want to be indispensably useful for parents, and a great place to work.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parent's lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we're looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we'll do our best.

We're committed to diversity and equality (see our policy here) and we think we're second to none in the all-round support we offer to parents and carers at work (see our parental leave policies here). Working for Mumsnet means never having to pretend you don't have a family or other commitments, and we promise never to keep you away from a school appointment.

We have a healthy line-up of sandwich lunches, knowledge sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town's excellent pubs and restaurants.

Working Environment

Hybrid: 2 days/week at our Kentish Town office (although it's possible to do more office days if it suits you)

Benefits

️ Buy More Holiday Scheme

Sometimes 25 days just isn't enough. If you need extra time to chase the sun, extend a trip, or just enjoy more lazy mornings, you can buy extra holiday days to make it happen.

Cycle2Work Scheme*

Fresh air, exercise, and no more cramped commutes? Sign us up. Our Cycle2Work scheme helps you save money on a new bike, so you can pedal your way to work (or just around the park).

EMI Share Options Scheme (After 12 Months)

After a year with us, you'll have the chance to own a piece of what we're building together through our EMI share options scheme. Because when we grow, you should benefit too.

???????? Employee Assistance Programme

Life isn't always smooth sailing, and that's why we offer confidential support whenever you need it—whether it's advice, counseling, or just someone to chat to.

???? Mumsnet Workplace Pension Scheme

Thinking about your future? We contribute to your pension to help you build financial security for later on. Retirement may seem far away, but it's never too early to plan.

Electric Vehicle Scheme*

Go green and get behind the wheel of an electric car at a more affordable rate. Better for the planet, better for your wallet, and let's be honest—EVs are just really fun to drive.

Bespoke Learning Subscriptions + Weekly "Drop Everything and Learn" Time

We believe learning should be part of your job, not an afterthought. That's why we provide tailored learning subscriptions and set aside dedicated time each week for you to step away from work and level up your skills.

️ Leisure & Retail Perks via Perkbox

Who doesn't love a good discount? With Perkbox, you get exclusive deals on everything from gym memberships to your favorite high-street brands. Treat yourself!

️ BUPA Private Medical or Dental Cover*

Your health matters, full stop. We offer private medical cover through BUPA, so you can access the care you need, when you need it.

Enhanced Parental Leave

Welcoming a new addition to the family is a big moment, and we want to support you every step of the way. Our enhanced parental leave gives you more time to bond, adjust, and soak up those early days—because family comes first.

Wellness Benefits (Daily Workouts & Meditations via Perkbox)

A healthy mind and body make for a happy team. Whether it's a quick morning workout or a lunchtime meditation session, Perkbox gives you access to wellness resources to keep you feeling your best.

Monthly Team Social Events

Great teams are built on great connections. Once a month, we get together for a social event—whether that's a meal, an activity, or just an excuse to get together and have fun.

Annual Team Bonus Opportunities

When we do well, so do you. We offer annual bonus opportunities based on team performance, because success is always better when it's shared.

Eligible upon successful completion of probationary period

Want to know more

Check out Mumsnet: Our Culture - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.

Requirements

Experience in sales, or business development is ideal, but not necessary
Strong relationship-building and negotiation skills with brands and agencies
Understanding of how endorsements impact consumer buying behaviour
Experience using AI tools for lead generation, CRM optimisation, and outreach at scale
A highly proactive, self-starting mindset — you don't wait to be told, you spot the opportunity and go
Strong communication skills — both written and verbal — with a talent for crafting persuasive outreach
Must have the right to work in the UK

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Industries
IT Services and IT Consulting

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