Our client is an established technology business and industry leader in RF systems — serving customers across satcom, broadcast, defence and telecoms markets worldwide. Following strong, consistent growth (revenues up over 70% in two years), they are creating a new Sales Director role to own global commercial performance and shape the next chapter of their international expansion.

The Opportunity

• Lead a distributed BDM team across UK/EMEA, APAC and the US — coaching, setting direction and driving consistent commercial rhythm
• Own revenue, gross profit and margin performance for the RF Communications and Test product lines globally
• Build commercial capability in the US, the largest growth market (~$6m and rising)
• Redesign and strengthen the global channel and VAR partner network
• Embed Salesforce as a live management tool, improving forecasting and pipeline discipline
• Collaborate cross-divisionally on system-level opportunities within a broader technology group
• Travel to key customers and trade shows — this is a visible, field-engaged role (4–5 shows/year)

What we're looking for

• 10+ years in technical B2B sales, ideally in defence, aerospace, telecoms, RF, photonics, test & measurement or adjacent high-technology sectors
• Experience selling complex products to engineering-led customers — you build credibility through curiosity, not bluster
• People leadership experience — you can coach, challenge and develop a small international team
• Commercial confidence: margin awareness, pricing discipline, forecasting fluency
• Comfort operating in an SME environment — autonomous, hands-on, no large corporate infrastructure
• Direct RF over fibre experience is a bonus, not a requirement

What success looks like

• You build credibility with engineering customers within 3–6 months
• The sales team has clear direction, accountability and rhythm
• Partners perform as genuine extensions of the sales team, not loose resellers
• US market growth accelerates; channel coverage in Europe and APAC improves
• You're present, engaged and driving deals — not just reporting on them

Package

• Competitive salary with genuine scope for growth as the role develops
• Bonus scheme · Company car or car allowance
• Share Incentive Plan · Pension · 4x life assurance
• 25 days holiday + bank holidays, with buy/sell option
• Employee Assistance Programme, wellbeing app, cycle-to-work scheme

How to apply

This role is being managed exclusively by Banner Lane. For a confidential conversation, please contact Stephen Start, Director: sstart@bannerlane.com · +44 (0) 1242 907 770