Regional Sales Manager Location: Midlands/ North £50,000-£55,000 Base + 15% Bonus + Company Car + Excellent Benefits Company Leading specialist in industrial refrigeration and cooling solutions, supporting clients across the food, beverage, and cold storage sectors. Known for technical expertise and high-quality service delivery who partner with businesses operating in critical, temperature-controlled food and bev sectors environments. Due to continued growth, we are looking for a commercially driven Regional Sales Manager to expand their presence across the Midlands and North. The Role * This is a strategic, field-based sales position focused on driving business and developing key accounts within refrigeration, cooling and industrial chillers. You’ll play a pivotal role in promoting service contracts, system upgrades, and full turnkey project solutions. * Working closely with in-house technical and project teams, you’ll deliver tailored, value-led solutions that meet the complex needs of high-dependency cooling environments. Key Responsibilities * Identify, develop, and secure new business opportunities across target sectors * Promote a full range of refrigeration solutions, including service, maintenance, and projects * Build and maintain strong relationships with end users, consultants, and contractors * Manage and grow key accounts to maximise long-term value * Collaborate with engineering and delivery teams to ensure successful project outcomes About You * Proven track record in technical sales or business development or area sales * Experience in industrial refrigeration, HVAC, M&E, or engineering environments * Strong commercial awareness with a consultative sales approach * Excellent communication, negotiation, and stakeholder management skills * Self-motivated and comfortable working in a field-based role * Based in the Midlands or North Package: * £50,000-£55,000 basic salary * 15% performance-related bonus * Company car or car allowance * 26 days holiday + bank holidays * Private medical insurance