Overview

Global Consumer and Market Insights Lead, Womenswear & Handbags role at BoF Careers, with Ralph Lauren Corporation as the employer. Based in London, this position manages all research and insights on Womenswear & Handbags to support the global brand, marketing, merchandising and sales teams.

Responsibilities

• Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags.
• Work in close partnership with the global and regional brand and marketing teams to understand business needs and gaps, ensuring research answers key business questions.
• Build strong relationships with agencies and manage them effectively to deliver results that combine data with style.
• Ensure key learnings and implications are discussed with all relevant teams; supervise and support regional teams in sharing insights with key stakeholders in their markets.
• Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams and support regional teams.
• Provide yearly 360 analyses combining insights from U&As, brand health, social listening, and identify new opportunities to feed into category, brand and marketing strategies.
• Support global WW & Handbags Board meetings and Long-Range Planning analysis.
• Provide regular updates on macro-consumer shifts, fashion trends and competitor developments impacting Womenswear & Handbags.
• Support the global marketing team to ensure insights inform advertising development from concept to post-campaign assessment.
• Foster consumer-centricity by driving adoption of consumer insights within brands, regions and markets’ ways of working.

Experience, Skills & Knowledge

• Proven track record in an insight function, including client-side experience in a retail or luxury business.
• Excellent ad hoc research skills (quantitative and qualitative) with expertise across consumer and shopper methodologies; ability to drive briefs, manage agencies, and turn data into clear, business-led narratives.
• Luxury or fashion sensibility and passion for understanding consumers with awareness of regional nuances.
• Strong analytical and commercial acumen, with the ability to translate complex data into actionable recommendations.
• Leadership experience with a track record of driving business change and fostering a consumer-centric mindset.
• Ability to influence senior management and collaborate across diverse backgrounds and cultures.
• Curious, proactive, innovative, and forward-thinking in approach.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Advertising Services