Aspinal of London is seeking a PPC Specialist to join our growing team in London. This is a new role reporting to our Head of Performance Marketing, focusing on PPC campaigns, primarily search, shopping, and PMax.

The role requires attendance at our office above the store in Royal Exchange once a week and approximately once a month at our main Head Office in West Sussex. The rest of the work can be done from home.

Responsibilities:

• Manage daily operations of Google and Microsoft ad accounts, including budgeting, achieving ROAS targets, content updates, creative briefs, search term analysis, account restructuring, international market expansion, ad copy testing, landing page A/B testing, audience segmentation, and targeting.
• Maintain high standards in account updates and management.
• Optimize feeds and campaigns across platforms, including affiliates and paid social, with tasks like title optimization, image testing, custom label rules, Google Product Category mapping, product keyword updates, supplemental feeds, merchant center promotions, and direct feed optimization.
• Assist in forecasting and strategy development, creating regional strategies for growth and efficiency.
• Prepare weekly and monthly reports and analyze KPIs.
• Collaborate with Merchandising on product performance and opportunities.
• Support additional tasks related to SEO, paid social, affiliate marketing, and analytics.
• Build relationships with external representatives such as Google and feed software providers.
• Work closely with internal teams including eCommerce, affiliates, paid social, marketing, graphics, and merchandising.
• Develop and implement optimization roadmaps for accounts and product feeds.
• Attend industry events and stay updated with the latest technologies and beta features.

Requirements:

• At least 3 years of PPC experience, both strategic and hands-on.
• Proven success in achieving growth and KPIs.
• Experience in luxury global eCommerce is preferred.
• Strong analytical skills, proficiency in Excel, and experience with automated reporting.
• Understanding of attribution models across platforms and the integration of PPC within broader digital marketing strategies.