This job is with RWS, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Paid Social SpecialistJob LocationsUK-RemotePosted Date5 days ago(23/04/2026 09:17)Job ID2026-6167# of Openings1CategoryMarketingBanding3Job PurposeThe Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across key platforms including LinkedIn, Meta, and additional channels as appropriate, in order to drive awareness, demand, and pipeline growth for RWS. Operating within a modern, performance-led Growth Marketing function, this role focuses on using paid social as a scalable demand generation channel - influencing buying groups across the full funnel, from early awareness through to lead generation and opportunity creation. The Paid Social Specialist works closely with the Head of Paid Media to execute paid media strategy, partner with Campaign Managers on growth initiatives, and continuously test and optimize creative, audiences, and formats to improve performance and efficiency Job OverviewKey ResponsibilitiesOptimize website and landing pages to improve conversion, engagement, and user journeysIdentify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms)Run A/B and multivariate tests, from setup to analysis and insightsMonitor performance metrics and turn data into actionable recommendationsCollaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion pathsSupport personalization initiatives and ensure proper testing and implementationSkills & ExperienceExperience in CRO, digital optimization, or performance marketingHands-on A/B testing and website analytics experienceStrong analytical skills and understanding of user behaviorKnowledge of UX principles and conversion best practicesFamiliar with tools like Google Analytics and HubSpotDetail-oriented, structured, and data-driven mindsetLife at RWSLife at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you'll love life at RWS. Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. RWS Values Get the 3Ps right - Partner, Pioneer, Progress - and we´ll Deliver together as RWS.Recruitment Agencies: RWS Holdings PLC does not accept agency resumes. Please do not forward any unsolicited resumes to any RWS employees. Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.OptionsApply for this jobApplyShareEmail this job to a friendReferSorry the Share function is not working properly at this moment. Please refresh the page and try again on your newsfeedApplication FAQsSoftware Powered by iCIMSwww.icims.com