Job Title: Paid Media Manager (Programmatic Specialist)

Contract: 1 year

Location: London, Hammersmith (Hybrid)

The Mission

Help accelerate the growth of the client by running a high-performance paid media engine focused on programmatic and display. You’ll own the upper and mid-funnel strategy across display, programmatic, and digital video, ensuring our campaigns build brand awareness and efficiently feed lower-funnel retargeting and conversion activity. You’ll partner closely with brand team & media agency so the demand you generate is

captured and converted.

What You’ll Do

• Lead programmatic & display strategy for the client, building full-funnel plans with a focus on upper/mid-funnel reach, attention, and efficiency.

• Execute digital video and CTV campaigns (YouTube and other programmatic video platforms) with support from our agency – light hands-on experience needed.

• Support Meta paid social, contributing to planning and ensuring assets align with funnel stage.

• Build and optimise retargeting journeys, partnering with PPC to connect prospecting → consideration → conversion.

• Manage and steer our media agency, approving plans, pacing, testing frameworks, and ensuring brand safety and compliance.

• Own measurement & reporting, defining KPIs for each funnel stage and turning performance insights into clear optimisation recommendations.

• Lead quarterly and annual planning, budget phasing, and in-flight forecasting in Excel and internal tools.

• Collaborate on creative, briefing platform-native display/video assets that fit audience needs across the funnel.

• Ensure compliance, working closely with Legal/Corporate A=airs on creative usage, data privacy, and category-specific regulations.

What Success Looks Like

• A cohesive, data-driven programmatic and display strategy that grows the clients awareness and efficiently feeds lower-funnel demand.

• A clear test-and-learn roadmap improving formats, audiences, creative, and sequencing over time.

• Executive-ready reporting that guides investment decisions and next-quarter planning.

• Seamless collaboration with PPC, ensuring tra=ic quality and retargeting performance continuously improve.

You’ll Bring

• 5–7+ years in paid media with deep expertise in programmatic, display, and digital video buying.

• Solid understanding of YouTube, Meta, and CTV, with light hands-on experience needed (agency support available).

• A full-funnel mindset, connecting prospecting with retargeting and PPC to maximise conversion impact.

• Strong data fluency: advanced Excel, comfort with dashboards

(Tableau/Looker/Datorama), GA4/CM360 basics.

• Strong communication and presentation skills, capable of turning performance data into clear recommendations.

Nice to have: familiarity with attention metrics, brand-lift studies, MMM/MTA inputs,

and internal finance tools.

How We Work

You’ll collaborate with our media agency, PPC Manager, Brand, Content/Social, CRM, Legal/CA, and Analytics.

Our typical stack includes CM360, DV/IAS, GA4, BI tools, programmatic platforms (DSPs), paid social platforms, and standard office software.